Toyota Prius SWOT Analysis
Toyota Prius SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toyota Prius, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Toyota Prius is one of the leading brands in the automobiles sector. The article below lists the Toyota Prius SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Toyota Prius Strengths
The strengths of Toyota Prius looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Toyota Prius :
1. Environment conscious and provides reduced carbon emission
2. Elegant interiors and revolutionarily designed exteriors
3. Exceptional fuel efficiency
4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance
5. Nearly 3 million sales in over 70 countries establishes its popularity
6. Good branding and advertising
Toyota Prius Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Toyota Prius SWOT Analysis:
1. Slightly High price as compared to petrol variants
2. High maintenance cost being hybrid models
Read more about Toyota Prius
Toyota Prius Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Toyota Prius SWOT Analysis:
1. Can gain from first movers advantage in hybrid segment
2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
Toyota Prius Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Toyota Prius are as mentioned:
1. Higher maintenance costs may defer the customer
2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price
Hence this concludes the Toyota Prius SWOT analysis.
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About Toyota Prius
| Toyota Prius Overview | |
|---|---|
| Parent Company |
Toyota Motor Company |
| Category |
Sedan |
| Sector | |
| Tagline/ Slogan |
You don’t have to plug it in; Planet’s favorite hybrid |
| USP |
Revolutionary design, environment friendly |
| Toyota Prius STP | |
| Segmentation |
Sedan/Hybrid segment |
| Target Market |
Young executives and small families |
| Positioning |
Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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