Toyota Prius SWOT Analysis

Published by MBA Skool Team, Last Updated: April 27, 2020

Toyota Prius SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toyota Prius, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Toyota Prius is one of the leading brands in the automobiles sector. The article below lists the Toyota Prius SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Toyota Prius Strengths

The strengths of Toyota Prius looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Toyota Prius :

1. Environment conscious and provides reduced carbon emission

2. Elegant interiors and revolutionarily designed exteriors
3. Exceptional fuel efficiency

4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance
5. Nearly 3 million sales in over 70 countries establishes its popularity
6. Good branding and advertising

Toyota Prius Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Toyota Prius SWOT Analysis:

1. Slightly High price as compared to petrol variants

2. High maintenance cost being hybrid models

Read more about Toyota Prius

Toyota Prius Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Toyota Prius SWOT Analysis:

1. Can gain from first movers advantage in hybrid segment

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Toyota Prius Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Toyota Prius are as mentioned:

1. Higher maintenance costs may defer the customer

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Hence this concludes the Toyota Prius SWOT analysis.

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About Toyota Prius

Toyota Prius Overview
Parent Company

Toyota Motor Company





Tagline/ Slogan

You don’t have to plug it in; Planet’s favorite hybrid


Revolutionary design, environment friendly

Toyota Prius STP

Sedan/Hybrid  segment

Target Market

Young executives and small families


Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Toyota Prius. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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