Toyota Prius SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 8715

SWOT Analysis of Toyota Prius with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Prius

Parent Company

Toyota Motor Company





Tagline/ Slogan

You don’t have to plug it in; Planet’s favorite hybrid


Revolutionary design, environment friendly



Sedan/Hybrid  segment

Target Group

Young executives and small families


Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design

SWOT Analysis


1. Environment conscious and provides reduced carbon emission

2. Elegant interiors and revolutionarily designed exteriors
3. Exceptional fuel efficiency

4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance
5. Nearly 3 million sales in over 70 countries establishes its popularity
6. Good branding and advertising


1. Slightly High price as compared to petrol variants

2. High maintenance cost being hybrid models


1. Can gain from first movers advantage in hybrid segment

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Higher maintenance costs may defer the customer

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price



1.Audi A4

2. Mercedes Benz C Class

3. Volkswagen Passat

The table above concludes the Toyota Prius SWOT analysis along with its marketing and brand parameters.


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