Toyota Prius SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Prius analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Prius SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Prius to benchmark its business & performance as compared to the competitors and industry. As of 2020, Toyota Prius is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Prius competitors and includes Toyota Prius target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Prius SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Prius Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

You don’t have to plug it in; Planet’s favorite hybrid


Revolutionary design, environment friendly

Toyota Prius STP
Toyota Prius Segmentation

Sedan/Hybrid  segment

Toyota Prius Target Market

Young executives and small families

Toyota Prius Positioning

Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design

Toyota Prius SWOT Analysis
Toyota Prius Strengths

Below are the Strengths in the SWOT Analysis of Toyota Prius:

1. Environment conscious and provides reduced carbon emission

2. Elegant interiors and revolutionarily designed exteriors
3. Exceptional fuel efficiency

4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance
5. Nearly 3 million sales in over 70 countries establishes its popularity
6. Good branding and advertising

Toyota Prius Weaknesses

Here are the weaknesses in the Toyota Prius SWOT Analysis:

1. Slightly High price as compared to petrol variants

2. High maintenance cost being hybrid models

Toyota Prius Opportunities

Following are the Opportunities in Toyota Prius SWOT Analysis:

1. Can gain from first movers advantage in hybrid segment

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Toyota Prius Threats

The threats in the SWOT Analysis of Toyota Prius are as mentioned:

1. Higher maintenance costs may defer the customer

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Prius Competition

Below are the top 3 Toyota Prius competitors:

1.Audi A4

2. Mercedes Benz C Class

3. Volkswagen Passat

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Prius. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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