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Smart Car SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: March 09, 2024Read time:

Here is a detailed SWOT analysis of Smart Car covering strengths, weaknesses, opportunities and threats.

Smart Car Strengths

  1. One of the owners being Daimler enjoys technological support
  2. Unique design & features
  3. Exemption from various taxes & excise in many European countries has helped its sales
  4. No pollution as it is electric driven
  5. The option to customize the vehicle completely

Above are the strengths in the SWOT Analysis of Smart Car. The strengths of Smart Car looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Smart Car Weaknesses

  1. Though it has advantages for owners, it has not yet been very popular with the younger generation
  2. Not very extensive dealer network i.e. not available globally like normal passenger cars

These were the weaknesses in the Smart Car SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Smart Car Opportunities

  1. It is currently working on the hybrid platform as well which is a huge opportunity
  2. Reaching newer markets which are not yet explored
  3. Branding to be made more youth oriented which will lead to more sales

Above we covered the opportunities in Smart Car SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Smart Car Threats

  1. Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks
  2. Lack of recharging options available to customers
  3. Stiff competition from cheaper cars

The threats in the SWOT Analysis of Smart Car are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Smart Car SWOT analysis.

About Smart Car

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Smart Car Overview
Parent Company



Small Hatch, cabriolet, bikes & special models



Tagline/ Slogan

Simply Electric!


Small practical & customization

Smart Car STP

People who want a small car for commuting

Target Market

Urban upper middle class


High end design & technology

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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