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Dodge SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: July 27, 2023Read time:

Here is a detailed SWOT analysis of Dodge covering strengths, weaknesses, opportunities and threats.

Dodge Strengths

  1. Technological support from the parent company (Fiat)
  2. Strong brand equity globally except for Europe
  3. Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique
  4. Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe
  5. The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico
  6. It has brands like Avenger, Caliber, Challenger, Charger, Dart, Durango, Journey and Grand Caravan

Above are the strengths in the SWOT Analysis of Dodge. The strengths of Dodge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dodge Weaknesses

  1. The brand has declining brand popularity and brand recall due to less advertising
  2. Limited acceptance in markets other than the American & Gulf countries

These were the weaknesses in the Dodge SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dodge Opportunities

  1. Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well
  2. Look for newer markets like the Asian markets but with smaller engines
  3. Innovation in terms of technology: esp for more fuel efficient cars

Above we covered the opportunities in Dodge SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dodge Threats

  1. Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis
  2. Unwillingness of people to buy a vehicle which lacks fuel efficiency
  3. The increasing acceptance of Japanese & Korean cars esp in American market

The threats in the SWOT Analysis of Dodge are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dodge SWOT analysis.

About Dodge

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dodge Overview
Parent Company

Chrysler Group


SUVs & Sports/Muscle Cars



Tagline/ Slogan

Never neutral; An American revolution; Grab life by the horns; Grab life


High Horsepower & high torque

Dodge STP

Premium SUVs & Sports/Muscle cars

Target Market

People who like true American SUVs & Muscle cars


True American SUV for the rugged men

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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