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Toyota Prius SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: July 25, 2023Read time:

Here is a detailed SWOT analysis of Toyota Prius covering strengths, weaknesses, opportunities and threats.

Toyota Prius Strengths

  1. Environment conscious and provides reduced carbon emission
  2. Elegant interiors and revolutionarily designed exteriors
  3. Exceptional fuel efficiency
  4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance
  5. Nearly 3 million sales in over 70 countries establishes its popularity
  6. Good branding and advertising

Above are the strengths in the SWOT Analysis of Toyota Prius. The strengths of Toyota Prius looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Toyota Prius Weaknesses

  1. Slightly High price as compared to petrol variants
  2.  High maintenance cost being hybrid models

These were the weaknesses in the Toyota Prius SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Toyota Prius Opportunities

  1. Can gain from first movers advantage in hybrid segment
  2. Acquiring collaborations with automobile business entities
  3. Augment distribution and servicing network

Above we covered the opportunities in Toyota Prius SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Toyota Prius

Toyota Prius Threats

  1. Higher maintenance costs may defer the customer
  2. Competition offering innovative features at lower price
  3. New entrants in the same segment with better features and lower price

The threats in the SWOT Analysis of Toyota Prius are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Toyota Prius SWOT analysis.

About Toyota Prius

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Toyota Prius Overview
Parent Company

Toyota Motor Company





Tagline/ Slogan

You don’t have to plug it in; Planet’s favorite hybrid


Revolutionary design, environment friendly

Toyota Prius STP

Sedan/Hybrid  segment

Target Market

Young executives and small families


Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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