Dodge SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Dodge analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dodge SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dodge to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dodge is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dodge competitors and includes Dodge target market, segmentation, positioning & Unique Selling Proposition (USP).

Dodge SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dodge Brand Analysis
Parent Company

Chrysler Group


SUVs & Sports/Muscle Cars



Tagline/ Slogan

Never neutral; An American revolution; Grab life by the horns; Grab life


High Horsepower & high torque

Dodge STP
Dodge Segmentation

Premium SUVs & Sports/Muscle cars

Dodge Target Market

People who like true American SUVs & Muscle cars

Dodge Positioning

True American SUV for the rugged men

Dodge SWOT Analysis
Dodge Strengths

Below are the Strengths in the SWOT Analysis of Dodge:

1. Technological support from the parent company (Fiat)
2. Strong brand equity globally except for Europe

3. Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique

4. Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe

5. The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico

6. It has brands like Avenger, Caliber, Challenger, Charger, Dart, Durango, Journey and Grand Caravan

Dodge Weaknesses

Here are the weaknesses in the Dodge SWOT Analysis:

1. The brand has declining brand popularity and brand recall due to less advertising

2. Limited acceptance in markets other than the American & Gulf countries

Dodge Opportunities

Following are the Opportunities in Dodge SWOT Analysis:

1. Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well
2. Look for newer markets like the Asian markets but with smaller engines

3. Innovation in terms of technology: esp for more fuel efficient cars

Dodge Threats

The threats in the SWOT Analysis of Dodge are as mentioned:

1. Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis
2. Unwillingness of people to buy a vehicle which lacks fuel efficiency

3. The increasing acceptance of Japanese & Korean cars esp in American market

Dodge Competition

Below are the top 4 Dodge competitors:

1. Ford
2. Chevrolet

3. Honda

4. BMW

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dodge. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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