Published in Automobiles category by MBA Skool Team
Dodge is one of the leading brands in the automobiles sector. Dodge SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dodge:
Technological support from the parent company (Fiat)
Strong brand equity globally except for Europe
Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique
Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe
The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico
It has brands like Avenger, Caliber, Challenger, Charger, Dart, Durango, Journey and Grand Caravan
Above are the strengths in the SWOT Analysis of Dodge. The strengths of Dodge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand has declining brand popularity and brand recall due to less advertising
Limited acceptance in markets other than the American & Gulf countries
These were the weaknesses in the Dodge SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well
Look for newer markets like the Asian markets but with smaller engines
Innovation in terms of technology: esp for more fuel efficient cars
Above we covered the opportunities in Dodge SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis
Unwillingness of people to buy a vehicle which lacks fuel efficiency
The increasing acceptance of Japanese & Korean cars esp in American market
The threats in the SWOT Analysis of Dodge are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Never neutral; An American revolution; Grab life by the horns; Grab life
High Horsepower & high torque
Premium SUVs & Sports/Muscle cars
People who like true American SUVs & Muscle cars
True American SUV for the rugged men
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