Dodge SWOT Analysis
Dodge SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dodge, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Dodge is one of the leading brands in the automobiles sector. The article below lists the Dodge SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Dodge Strengths
The strengths of Dodge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Dodge :
1. Technological support from the parent company (Fiat)
2. Strong brand equity globally except for Europe
3. Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique
4. Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe
5. The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico
6. It has brands like Avenger, Caliber, Challenger, Charger, Dart, Durango, Journey and Grand Caravan
Dodge Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Dodge SWOT Analysis:
1. The brand has declining brand popularity and brand recall due to less advertising
2. Limited acceptance in markets other than the American & Gulf countries
Dodge Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Dodge SWOT Analysis:
1. Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well
2. Look for newer markets like the Asian markets but with smaller engines
3. Innovation in terms of technology: esp for more fuel efficient cars
Dodge Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Dodge are as mentioned:
1. Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis
2. Unwillingness of people to buy a vehicle which lacks fuel efficiency
3. The increasing acceptance of Japanese & Korean cars esp in American market
Hence this concludes the Dodge SWOT analysis.
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About Dodge
| Dodge Overview | |
|---|---|
| Parent Company |
Chrysler Group |
| Category |
SUVs & Sports/Muscle Cars |
| Sector | |
| Tagline/ Slogan |
Never neutral; An American revolution; Grab life by the horns; Grab life |
| USP |
High Horsepower & high torque |
| Dodge STP | |
| Segmentation |
Premium SUVs & Sports/Muscle cars |
| Target Market |
People who like true American SUVs & Muscle cars |
| Positioning |
True American SUV for the rugged men |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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