Smart Car SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Smart Car analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Smart Car SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smart Car to benchmark its business & performance as compared to the competitors and industry. As of 2020, Smart Car is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smart Car competitors and includes Smart Car target market, segmentation, positioning & Unique Selling Proposition (USP).

Smart Car SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Smart Car Brand Analysis
Parent Company



Small Hatch, cabriolet, bikes & special models



Tagline/ Slogan

Simply Electric!


Small practical & customization

Smart Car STP
Smart Car Segmentation

People who want a small car for commuting

Smart Car Target Market

Urban upper middle class

Smart Car Positioning

High end design & technology

Smart Car SWOT Analysis
Smart Car Strengths

Below are the Strengths in the SWOT Analysis of Smart Car:

1. One of the owners being Daimler enjoys technological support
2. Unique design & features
3. Exemption from various taxes & excise in many European countries has helped its sales
4. No pollution as it is electric driven

5. The option to customize the vehicle completely

Smart Car Weaknesses

Here are the weaknesses in the Smart Car SWOT Analysis:

1.Though it has advantages for owners, it has not yet been very popular with the younger generation
2.Not very extensive dealer network i.e. not available globally like normal passenger cars

Smart Car Opportunities

Following are the Opportunities in Smart Car SWOT Analysis:

1.It is currently working on the hybrid platform as well which is a huge opportunity
2.Reaching newer markets which are not yet explored
3.Branding to be made more youth oriented which will lead to more sales

Smart Car Threats

The threats in the SWOT Analysis of Smart Car are as mentioned:

1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks

2. Lack of recharging options available to customers

3. Stiff competition from cheaper cars

Smart Car Competition

Below are the top 2 Smart Car competitors:

1. Chevrolet Volt
2. Toyota iQ

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smart Car. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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