Smart Car SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Smart Car analyses the brand by its strengths, weaknesses, opportunities & threats. In Smart Car SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smart Car to benchmark its business & performance as compared to the competitors. Smart Car is one of the leading brands in the automobiles sector.

The article below lists the Smart Car SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smart Car competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Smart Car

Smart Car Overview
Parent Company

Daimler

Category

Small Hatch, cabriolet, bikes & special models

Sector

Automobiles

Tagline/ Slogan

Simply Electric!

USP

Small practical & customization

Smart Car STP
Segmentation

People who want a small car for commuting

Target Market

Urban upper middle class

Positioning

High end design & technology

SWOT Analysis of Smart Car

For Smart Car, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Smart Car SWOT Analysis:

Smart Car Strengths

The strengths of Smart Car looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Smart Car :

1. One of the owners being Daimler enjoys technological support
2. Unique design & features
3. Exemption from various taxes & excise in many European countries has helped its sales
4. No pollution as it is electric driven

5. The option to customize the vehicle completely

Smart Car Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Smart Car SWOT Analysis:

1.Though it has advantages for owners, it has not yet been very popular with the younger generation
2.Not very extensive dealer network i.e. not available globally like normal passenger cars


Smart Car Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Smart Car SWOT Analysis:

1.It is currently working on the hybrid platform as well which is a huge opportunity
2.Reaching newer markets which are not yet explored
3.Branding to be made more youth oriented which will lead to more sales


Smart Car Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Smart Car are as mentioned:

1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks

2. Lack of recharging options available to customers

3. Stiff competition from cheaper cars

Smart Car Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Smart Car:

1. Chevrolet Volt
2. Toyota iQ


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smart Car. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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