Smart Car SWOT Analysis
Smart Car SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Smart Car, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Smart Car is one of the leading brands in the automobiles sector. The article below lists the Smart Car SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Smart Car Strengths
The strengths of Smart Car looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Smart Car :
1. One of the owners being Daimler enjoys technological support
2. Unique design & features
3. Exemption from various taxes & excise in many European countries has helped its sales
4. No pollution as it is electric driven
5. The option to customize the vehicle completely
Smart Car Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Smart Car SWOT Analysis:
1.Though it has advantages for owners, it has not yet been very popular with the younger generation
2.Not very extensive dealer network i.e. not available globally like normal passenger cars
Smart Car Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Smart Car SWOT Analysis:
1.It is currently working on the hybrid platform as well which is a huge opportunity
2.Reaching newer markets which are not yet explored
3.Branding to be made more youth oriented which will lead to more sales
Smart Car Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Smart Car are as mentioned:
1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks
2. Lack of recharging options available to customers
3. Stiff competition from cheaper cars
Hence this concludes the Smart Car SWOT analysis.
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About Smart Car
| Smart Car Overview | |
|---|---|
| Parent Company |
Daimler |
| Category |
Small Hatch, cabriolet, bikes & special models |
| Sector | |
| Tagline/ Slogan |
Simply Electric! |
| USP |
Small practical & customization |
| Smart Car STP | |
| Segmentation |
People who want a small car for commuting |
| Target Market |
Urban upper middle class |
| Positioning |
High end design & technology |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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