Smart Car SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 9430

SWOT analysis of Smart Car analyses the brand/company with its strengths, weaknesses, opportunities & threats. Smart Car is one of the leading brands in the automobiles sector. The table below also lists the top Smart Car competitors and elaborates Smart Car segmentation, targeting, positioning & USP.

Smart

Parent Company

Daimler

Category

Small Hatch, cabriolet, bikes & special models

Sector

Automobiles

Tagline/ Slogan

Simply Electric!

USP

Small practical & customization

Smart Car STP

Segment

People who want a small car for commuting

Target Group

Urban upper middle class

Positioning

High end design & technology

Smart Car SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Smart Car. Strengths are:

1. One of the owners being Daimler enjoys technological support
2. Unique design & features
3. Exemption from various taxes & excise in many European countries has helped its sales
4. No pollution as it is electric driven

5. The option to customize the vehicle completely

Weaknesses

Here are the weaknesses in the Smart Car SWOT Analysis:

1.Though it has advantages for owners, it has not yet been very popular with the younger generation
2.Not very extensive dealer network i.e. not available globally like normal passenger cars

Opportunities

Following are the Opportunities in Smart Car SWOT Analysis:

1.It is currently working on the hybrid platform as well which is a huge opportunity
2.Reaching newer markets which are not yet explored
3.Branding to be made more youth oriented which will lead to more sales

Threats

The threats in the SWOT Analysis of Smart Car are as mentioned:

1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks

2. Lack of recharging options available to customers

3. Stiff competition from cheaper cars

Smart Car Competition

Competitors

Below are the top 2 Smart Car competitors:

1. Chevrolet Volt
2. Toyota iQ


The brandguide table above concludes the Smart Car SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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