Mini Cooper SWOT Analysis

Mini Cooper SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mini Cooper, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Mini Cooper is one of the leading brands in the automobiles sector. The article below lists the Mini Cooper SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Mini Cooper Strengths

The strengths of Mini Cooper looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Mini Cooper :

1. Among the first cars to have front wheel drive system to make 80% of floor pan available for passengers & luggage
2. World Rally Championship winner with its Mini Cooper & Mini Cooper S models
3. Iconic design & image in the minds of customers
4. It is an iconic brand with recognition across the world

5. Has aspirational value as well which assures an ever growing customer base

6. It is also known for its easy drivability which is compared to that of a go-kart

7. It has its own niche market which cannot be captured by any major manufacturers

8. Multiple customizable options available

Mini Cooper Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Mini Cooper SWOT Analysis:

1. Limited global reach of Mini is a drawback

2. Strong competition in the compact car segment has declined its market share as well as unique appeal

Mini Cooper Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Mini Cooper SWOT Analysis:

1. There is opportunity to highlight the diversity & originality of the brand
2.The Mini is diverse in design, function, and personality, which allows something for everyone, this fact needs to be highlighted
3.Educate the people about the benefits of owning the Mini

4. Undertake activities that will enhance the word of mouth publicity by improving the ownership experience of the existing owners

Mini Cooper Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Mini Cooper are as mentioned:

1. There is a fear that the design & styling lead to a belief that the Mini is only for a certain group of people thus keeping a large group of people away from the experience
2.Due to the current branding & positioning the people who own the Mini as also stereo-typed thus lowering the image in minds of potential customers

Hence this concludes the Mini Cooper SWOT analysis.

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About Mini Cooper

Mini Cooper Overview
Parent Company	BMW
Category	Hatchback, SUV, Crossover
Sector	Automobiles
Tagline/ Slogan	It’s a Mini adventure
USP	It is an iconic brand with recognition across the world
Mini Cooper STP
Segmentation	People looking for compact small cars specially women
Target Market	People looking for fun adventure & mobility with ease of driving
Positioning	British iconic brand with classic styling

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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