Koenigsegg SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Koenigsegg

Super Sports Car

Automobiles

Spirit of performance.

Manufactures sports cars exclusively

Handful Super-rich across the globe

Only who want & can afford exclusive cars

Powerful expensive luxurious sports car

Below are the Strengths in the SWOT Analysis of Koenigsegg:

1. 0-300 Kmph in 21 seconds, a Guinness World Record (Model: Agera R)
2. Winner of top automobile Awards
3. World Luxury Association confirm the world´s most valuable luxury
4.Its cars have a stronger brand value & presence when compared with other competitors
5. Itsability to come up with new products consistently after an interval

Here are the weaknesses in the Koenigsegg SWOT Analysis:

1. Limited diversification and financial flexibility compared to global automobile giants
2.These are barely street legal & not at all practical for street use limiting their use to only track days

Following are the Opportunities in Koenigsegg SWOT Analysis:

1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone
2.Look at determining & producing the number which will not only be exclusive but also profitable
3.They should get into racing which will increase its brand value & increase awareness about it

The threats in the SWOT Analysis of Koenigsegg are as mentioned:

1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control& vision
2.If the other brands can get aggressive then lesser people will seek to own a Koenigsegg
3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Below are the top 4 Koenigsegg competitors:

1. Pagani
2.Buggati Veyron
3.Morgan

4. Noble