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Exide SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: May 28, 2023Read time:

Here is a detailed SWOT analysis of Exide covering strengths, weaknesses, opportunities and threats.

Exide Strengths

  1. Only battery brand to provide lifetime warranty.
  2. Free service at any Exide center.
  3. Offers batteries for every kind of vehicle on Indian roads.
  4. Huge dealer network even in rural areas.
  5. Acquisition of smaller firms has strengthened its presence
  6. Advertising and marketing on TVCs, print etc makes it a highrecall brand in India

Above are the strengths in the SWOT Analysis of Exide. The strengths of Exide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Exide Weaknesses

  1. Intense competition means limited market share
  2. The brand does not have a very strong import market as compared to global brands

These were the weaknesses in the Exide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Exide Opportunities

  1. Boom in automobile sales in all segments.
  2. Customers want better services.
  3. Price sensitive customers are increasing.
  4. Expansion into new territories and global exapnsion

Above we covered the opportunities in Exide SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Exide Threats

  1. Amaron offers higher performance and is eating into market share.
  2. Growing perception of Amaron as the better battery brand.

The threats in the SWOT Analysis of Exide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Exide SWOT analysis.

Read Similar SWOT analysis

About Exide

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Exide Overview
Parent Company

Exide Industries Limited


Automobile Batteries



Tagline/ Slogan

India runs on Exide


Superior customer service and warranty.

Exide STP

Automobile owners

Target Market

Vehicle owners wanting reliable batteries with a superior service


Batteries built to be rugged and reliable with lifetime warranties.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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