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Holden Cars SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 09, 2023Read time:

Here is a detailed SWOT analysis of Holden Cars covering strengths, weaknesses, opportunities and threats.

Holden Cars Strengths

  1. Founded in 1856 in Australia shows the legacy of the brand
  2. Over 6000 Employees
  3. Known as the Australian Car maker specializing in SUV & Minivans
  4. Strong brand image esp. in Australia & New Zealand
  5. Strong backing of General Motors has added more momentum to growth of the brand

Above are the strengths in the SWOT Analysis of Holden Cars. The strengths of Holden Cars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Holden Cars Weaknesses

  1. Strongly a regional player with strong presence only in Australia & New Zealand
  2. Global presence and market share is negligible compared to other automobile manufacturers

These were the weaknesses in the Holden Cars SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Holden Cars Opportunities

  1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
  2. They can explore the emerging markets of Asia other than China & Africa
  3. They can look to develop their own models with help of its parent GM

Above we covered the opportunities in Holden Cars SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Holden Cars Threats

  1. Increasing shift from traditional fuels to hybrid & electric powered cars
  2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
  3. Its brand is not that well known across geography

The threats in the SWOT Analysis of Holden Cars are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Holden Cars SWOT analysis.

About Holden Cars

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Holden Cars Overview
Parent Company

General Motors


Passenger Cars, SUV & crossovers



Tagline/ Slogan NA

One of the most popular automobile brand in Australia and New Zealand

Holden Cars STP

Automobiles for all segments

Target Market

Middle and upper middle class individuals


Strong & reliable high performance cars

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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