Tata Nano SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Tata Nano analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Nano SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Nano to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tata Nano is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Nano competitors and includes Tata Nano target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Nano SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Nano Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Khushiyon ki Chabi


Tata Nano is the most affordable car in the Indian automobile market

Tata Nano STP
Tata Nano Segmentation

Hatchback segment for middle class

Tata Nano Target Market

Targeted towards the families belonging to middle class segment

Tata Nano Positioning

Tata Nano is positioned as the cheapest and most affordable car

Tata Nano SWOT Analysis
Tata Nano Strengths

Below are the Strengths in the SWOT Analysis of Tata Nano:

1. Tata Nano is available at a very affordable price

2. Easy to drive in traffic conditions

3. Innovative engineering of Tata Nano provides better facilities compared to same segment cars

4. Low maintenance and handling cost of Tata Nano

5. Good fuel efficiency goes well with Indian audiences

6. When it was introduced it created a huge buzz in the global automobile industry being a ‘common mans’ car

7. Excellent advertising of the Tata Nano car across TVCs, print media, online ads etc

Tata Nano Weaknesses

Here are the weaknesses in the Tata Nano SWOT Analysis:

1. Perceived as a cheap product which repels the aspirational customers

2. Setting up of production plant in WB caused a lot of tension

3. Limiter international presence of Tata Nano

Tata Nano Opportunities

Following are the Opportunities in Tata Nano SWOT Analysis:

1. Tata Nano can capitalize on the fact that it is the most affordable car and acquire new customers

2. Increasing per capita income and purchasing capability of potential customer base

3. Promoting CNG model at the earliest and attract the public passenger car segment

4. Increase international market presence especially Europe too boost Tata Nano's business

5. Augmenting the distribution and service network in various countries

Tata Nano Threats

The threats in the SWOT Analysis of Tata Nano are as mentioned:

1. Increasing fuel costs 

2. Competition from other big automobile giants can affect Tata Nano's business

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Customer perception of a Tata Nano as a cheap car can lead to loss of sales

Tata Nano Competition

Below are the top 3 Tata Nano competitors:

1. Maruti Alto

2. Hyundai i10

3. Maruti 800

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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