Published in Automobiles category by MBA Skool Team
Tata Nano is one of the leading brands in the automobiles sector. Tata Nano SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Nano:
Innovative engineering of Tata Nano provides better facilities compared to same segment cars
Low maintenance and handling cost of Tata Nano
Good fuel efficiency goes well with Indian audiences
When it was introduced it created a huge buzz in the global automobile industry being a ‘common mans’ car
Excellent advertising of the Tata Nano car across TVCs, print media, online ads etc
Above are the strengths in the SWOT Analysis of Tata Nano. The strengths of Tata Nano looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Nano Weaknesses
Perceived as a cheap product which repels the aspirational customers
Setting up of production plant in WB caused a lot of tension
Limiter international presence of Tata Nano
These were the weaknesses in the Tata Nano SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Nano Opportunities
Tata Nano can capitalize on the fact that it is the most affordable car and acquire new customers
Increasing per capita income and purchasing capability of potential customer base
Promoting CNG model at the earliest and attract the public passenger car segment
Increase international market presence especially Europe too boost Tata Nano's business
Augmenting the distribution and service network in various countries
Above we covered the opportunities in Tata Nano SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Nano Threats
Increasing fuel costs
Competition from other big automobile giants can affect Tata Nano's business
Competitive products offering same level features at a lesser price
Product innovations and frugal engineering by competitors
Customer perception of a Tata Nano as a cheap car can lead to loss of sales
The threats in the SWOT Analysis of Tata Nano are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Nano SWOT analysis.
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About Tata Nano
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Tata Nano is the most affordable car in the Indian automobile market
Tata Nano STP
Hatchback segment for middle class
Targeted towards the families belonging to middle class segment
Tata Nano is positioned as the cheapest and most affordable car
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