Saturn Corporation SWOT Analysis

Published by MBA Skool Team, Last Updated: April 27, 2020

Saturn Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Saturn Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Saturn Corporation is one of the leading brands in the automobiles sector. The article below lists the Saturn Corporation SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Saturn Corporation

For Saturn Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Saturn Corporation Strengths

The strengths of Saturn Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Saturn Corporation :

1. Was considered to have a good and compact design
2. Winner of several automobile awards competing with the best cars in the industry
3. S-Series had a Double 5-Star rating
4. Model Expansion for Saturn

5. Marketed itself as a "different kind of car company,"

Saturn Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Saturn Corporation SWOT Analysis:

1. Brand is weak in the international markets

2. Saturn was closed for some time due to internal issues
3. The production of the brand was halted

Saturn Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Saturn Corporation SWOT Analysis:

1. Re-enter into international markets using GM’s name
2. Can leverage the current distribution network

Saturn Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Saturn Corporation are as mentioned:

1. Basically from other SUVs
2.Environmental policies of government
3.Most Saturn Authorized Service Providers are at Cadillac & Chevrolet dealers

Similar to Saturn Corporation

1. Toyota

2. Honda

3. Chevrolet

Hence this concludes the Saturn Corporation SWOT analysis.

Continue reading more about the brand/company.

About Saturn Corporation

Saturn Corporation Overview
Parent Company

Motors Liquidation Company; General Motors


Cars, SUVs



Tagline/ Slogan

Like Always. Like Never Before; Rethink; Passion for the Road


Ecomotive versions

Saturn Corporation STP

Cars, SUVs & Crossover Vehicles

Target Market

Motorsport enthusiasts, elite class


A very different car company with different models

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Saturn Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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