Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Saturn Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Saturn Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Saturn Corporation to benchmark its business & performance as compared to the competitors. Saturn Corporation is one of the leading brands in the automobiles sector.
The article below lists the Saturn Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Saturn Corporation SWOT Analysis:
For Saturn Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Saturn Corporation Strengths
The strengths of Saturn Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Saturn Corporation :
1. Was considered to have a good and compact design 2. Winner of several automobile awards competing with the best cars in the industry 3. S-Series had a Double 5-Star rating 4. Model Expansion for Saturn
5. Marketed itself as a "different kind of car company,"
Saturn Corporation Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Saturn Corporation SWOT Analysis:
1. Brand is weak in the international markets
2. Saturn was closed for some time due to internal issues 3. The production of the brand was halted
Saturn Corporation Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Saturn Corporation SWOT Analysis:
1. Re-enter into international markets using GM’s name 2. Can leverage the current distribution network
Saturn Corporation Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Saturn Corporation are as mentioned:
1. Basically from other SUVs 2.Environmental policies of government 3.Most Saturn Authorized Service Providers are at Cadillac & Chevrolet dealers
Saturn Corporation Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Saturn Corporation:
Like Always. Like Never Before; Rethink; Passion for the Road
Saturn Corporation STP
Cars, SUVs & Crossover Vehicles
Motorsport enthusiasts, elite class
A very different car company with different models
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