Saturn Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Saturn Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Saturn Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saturn Corporation to benchmark its business & performance as compared to the competitors and industry. Saturn Corporation is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Saturn Corporation competitors and includes Saturn Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Saturn Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Saturn Corporation Brand Analysis
Parent Company

Motors Liquidation Company; General Motors


Cars, SUVs



Tagline/ Slogan

Like Always. Like Never Before; Rethink; Passion for the Road


Ecomotive versions

Saturn Corporation STP
Saturn Corporation Segmentation

Cars, SUVs & Crossover Vehicles

Saturn Corporation Target Market

Motorsport enthusiasts, elite class

Saturn Corporation Positioning

A very different car company with different models

Saturn Corporation SWOT Analysis
Saturn Corporation Strengths

Below are the Strengths in the SWOT Analysis of Saturn Corporation:

1. Was considered to have a good and compact design
2. Winner of several automobile awards competing with the best cars in the industry
3. S-Series had a Double 5-Star rating
4. Model Expansion for Saturn

5. Marketed itself as a "different kind of car company,"

Saturn Corporation Weaknesses

Here are the weaknesses in the Saturn Corporation SWOT Analysis:

1. Brand is weak in the international markets

2. Saturn was closed for some time due to internal issues
3. The production of the brand was halted

Saturn Corporation Opportunities

Following are the Opportunities in Saturn Corporation SWOT Analysis:

1. Re-enter into international markets using GM’s name
2. Can leverage the current distribution network

Saturn Corporation Threats

The threats in the SWOT Analysis of Saturn Corporation are as mentioned:

1. Basically from other SUVs
2.Environmental policies of government
3.Most Saturn Authorized Service Providers are at Cadillac & Chevrolet dealers

Saturn Corporation Competition

Below are the top 3 Saturn Corporation competitors:

1. Toyota

2. Honda

3. Chevrolet

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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