Saturn Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Saturn Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saturn Corporation

Parent Company

Motors Liquidation Company; General Motors


Cars, SUVs



Tagline/ Slogan

Like Always. Like Never Before; Rethink; Passion for the Road


Ecomotive versions



Cars, SUVs & Crossover Vehicles

Target Group

Motorsport enthusiasts, elite class


A very different car company with different models

SWOT Analysis


1. Was considered to have a good and compact design
2. Winner of several automobile awards competing with the best cars in the industry
3. S-Series had a Double 5-Star rating
4. Model Expansion for Saturn

5. Marketed itself as a "different kind of car company,"


1. Brand is weak in the international markets

2. Saturn was closed for some time due to internal issues
3. The production of the brand was halted


1. Re-enter into international markets using GM’s name
2. Can leverage the current distribution network


1. Basically from other SUVs
2.Environmental policies of government
3.Most Saturn Authorized Service Providers are at Cadillac & Chevrolet dealers



1. Toyota

2. Honda

3. Chevrolet

The table above concludes the Saturn Corporation SWOT analysis along with its marketing and brand parameters.


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