Perodua Cars SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 10882

SWOT Analysis of Perodua Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Perodua Cars

Parent Company

Perusahaan Otomobil Kedua Sendirian Berhad


Supermini & Kei cars



Tagline/ Slogan

Building Cars People First


One of the top two car manufacturers in Malaysia



Mini and super mini cars

Target Group

Middle and upper middle class


Producer of supermini cars

SWOT Analysis


1. Established in 1992 & total employee strength of 10000 employees
2. Malaysia’s second largest automobile manufacturer after Proton Cars
3. Among largest small car manufacturers in Asia
4. Indirectly linked to Toyota which gives an image of Japanese association


1.They are notorious for low safety standards due to their design
2.They are excessively dependent on Toyota for upgrades
3.A local Malaysian player thus currently limited reach


1.They should look at newer markets as their home markets are getting saturated
2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change
3.It can look at newer markets which are favourable for small cars


1.Competitors like Proton Cars have higher investment capabilities thus can overtake in terms of R&D investments
2. Low cost substitutes being marketed by Chinese manufacturers
3. The macro-economic situations are leading to lower sales for all automobile manufacturers



1.Proton Cars
3.Nissan Motors

The table above concludes the Perodua Cars SWOT analysis along with its marketing and brand parameters.


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