Perodua Cars SWOT Analysis

Perodua Cars SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Perodua Cars, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Perodua Cars is one of the leading brands in the automobiles sector. The article below lists the Perodua Cars SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Perodua Cars Strengths

The strengths of Perodua Cars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Perodua Cars :

1. Established in 1992 & total employee strength of 10000 employees
2. Malaysia’s second largest automobile manufacturer after Proton Cars
3. Among largest small car manufacturers in Asia
4. Indirectly linked to Toyota which gives an image of Japanese association

Perodua Cars Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Perodua Cars SWOT Analysis:

1.They are notorious for low safety standards due to their design
2.They are excessively dependent on Toyota for upgrades
3.A local Malaysian player thus currently limited reach

Perodua Cars Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Perodua Cars SWOT Analysis:

1.They should look at newer markets as their home markets are getting saturated
2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change
3.It can look at newer markets which are favourable for small cars

Perodua Cars Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Perodua Cars are as mentioned:

1.Competitors like Proton Cars have higher investment capabilities thus can overtake in terms of R&D investments
2. Low cost substitutes being marketed by Chinese manufacturers
3. The macro-economic situations are leading to lower sales for all automobile manufacturers

Hence this concludes the Perodua Cars SWOT analysis.

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About Perodua Cars

Perodua Cars Overview
Parent Company	Perusahaan Otomobil Kedua Sendirian Berhad
Category	Supermini & Kei cars
Sector	Automobiles
Tagline/ Slogan	Building Cars People First
USP	One of the top two car manufacturers in Malaysia
Perodua Cars STP
Segmentation	Mini and super mini cars
Target Market	Middle and upper middle class
Positioning	Producer of supermini cars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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