Perodua Cars SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Perodua Cars analyses the brand by its strengths, weaknesses, opportunities & threats. In Perodua Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Perodua Cars to benchmark its business & performance as compared to the competitors. Perodua Cars is one of the leading brands in the automobiles sector.

The article below lists the Perodua Cars SWOT (Strengths, Weaknesses, Opportunities, Threats), top Perodua Cars competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Perodua Cars

Perodua Cars Overview
Parent Company

Perusahaan Otomobil Kedua Sendirian Berhad

Category

Supermini & Kei cars

Sector

Automobiles

Tagline/ Slogan

Building Cars People First

USP

One of the top two car manufacturers in Malaysia

Perodua Cars STP
Segmentation

Mini and super mini cars

Target Market

Middle and upper middle class

Positioning

Producer of supermini cars

SWOT Analysis of Perodua Cars

For Perodua Cars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Perodua Cars SWOT Analysis:

Perodua Cars Strengths

The strengths of Perodua Cars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Perodua Cars :

1. Established in 1992 & total employee strength of 10000 employees
2. Malaysia’s second largest automobile manufacturer after Proton Cars
3. Among largest small car manufacturers in Asia
4. Indirectly linked to Toyota which gives an image of Japanese association

Perodua Cars Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Perodua Cars SWOT Analysis:

1.They are notorious for low safety standards due to their design
2.They are excessively dependent on Toyota for upgrades
3.A local Malaysian player thus currently limited reach


Perodua Cars Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Perodua Cars SWOT Analysis:

1.They should look at newer markets as their home markets are getting saturated
2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change
3.It can look at newer markets which are favourable for small cars


Perodua Cars Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Perodua Cars are as mentioned:

1.Competitors like Proton Cars have higher investment capabilities thus can overtake in terms of R&D investments
2. Low cost substitutes being marketed by Chinese manufacturers
3. The macro-economic situations are leading to lower sales for all automobile manufacturers

Perodua Cars Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Perodua Cars:

1.Proton Cars
2.Honda
3.Nissan Motors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Perodua Cars. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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