Perodua Cars SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Perodua Cars, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Perodua Cars is one of the leading brands in the automobiles sector. The article below lists the Perodua Cars SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Perodua Cars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Perodua Cars :
1. Established in 1992 & total employee strength of 10000 employees
2. Malaysia’s second largest automobile manufacturer after Proton Cars
3. Among largest small car manufacturers in Asia
4. Indirectly linked to Toyota which gives an image of Japanese association
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Perodua Cars SWOT Analysis:
1.They are notorious for low safety standards due to their design
2.They are excessively dependent on Toyota for upgrades
3.A local Malaysian player thus currently limited reach
Read more about Perodua Cars
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Perodua Cars SWOT Analysis:
1.They should look at newer markets as their home markets are getting saturated
2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change
3.It can look at newer markets which are favourable for small cars
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Perodua Cars are as mentioned:
1.Competitors like Proton Cars have higher investment capabilities thus can overtake in terms of R&D investments
2. Low cost substitutes being marketed by Chinese manufacturers
3. The macro-economic situations are leading to lower sales for all automobile manufacturers
Read Similar SWOT analysis
Hence this concludes the Perodua Cars SWOT analysis.
Continue reading more about the brand/company.
About Perodua Cars
|Perodua Cars Overview|
Perusahaan Otomobil Kedua Sendirian Berhad
Supermini & Kei cars
Building Cars People First
One of the top two car manufacturers in Malaysia
|Perodua Cars STP|
Mini and super mini cars
Middle and upper middle class
Producer of supermini cars
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Perodua Cars. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us