Perodua Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Perodua Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Perodua Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Perodua Cars to benchmark its business & performance as compared to the competitors and industry. As of 2020, Perodua Cars is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Perodua Cars competitors and includes Perodua Cars target market, segmentation, positioning & Unique Selling Proposition (USP).

Perodua Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Perodua Cars Brand Analysis
Parent Company

Perusahaan Otomobil Kedua Sendirian Berhad


Supermini & Kei cars



Tagline/ Slogan

Building Cars People First


One of the top two car manufacturers in Malaysia

Perodua Cars STP
Perodua Cars Segmentation

Mini and super mini cars

Perodua Cars Target Market

Middle and upper middle class

Perodua Cars Positioning

Producer of supermini cars

Perodua Cars SWOT Analysis
Perodua Cars Strengths

Below are the Strengths in the SWOT Analysis of Perodua Cars:

1. Established in 1992 & total employee strength of 10000 employees
2. Malaysia’s second largest automobile manufacturer after Proton Cars
3. Among largest small car manufacturers in Asia
4. Indirectly linked to Toyota which gives an image of Japanese association

Perodua Cars Weaknesses

Here are the weaknesses in the Perodua Cars SWOT Analysis:

1.They are notorious for low safety standards due to their design
2.They are excessively dependent on Toyota for upgrades
3.A local Malaysian player thus currently limited reach

Perodua Cars Opportunities

Following are the Opportunities in Perodua Cars SWOT Analysis:

1.They should look at newer markets as their home markets are getting saturated
2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change
3.It can look at newer markets which are favourable for small cars

Perodua Cars Threats

The threats in the SWOT Analysis of Perodua Cars are as mentioned:

1.Competitors like Proton Cars have higher investment capabilities thus can overtake in terms of R&D investments
2. Low cost substitutes being marketed by Chinese manufacturers
3. The macro-economic situations are leading to lower sales for all automobile manufacturers

Perodua Cars Competition

Below are the top 3 Perodua Cars competitors:

1.Proton Cars
3.Nissan Motors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Perodua Cars. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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