Morgan Motor Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Morgan Motor Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Morgan Motor Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morgan Motor Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, Morgan Motor Company is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Morgan Motor Company competitors and includes Morgan Motor Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Morgan Motor Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Morgan Motor Company Brand Analysis
Parent Company

Morgan Motor Company


Sports Cars



Tagline/ Slogan



Hand-made cars with Classic design with modern performance

Morgan Motor Company STP
Morgan Motor Company Segmentation

Affluent who like racing & classic design

Morgan Motor Company Target Market

Upper class rich individuals

Morgan Motor Company Positioning

Classic design & latest technlogy

Morgan Motor Company SWOT Analysis
Morgan Motor Company Strengths

Below are the Strengths in the SWOT Analysis of Morgan Motor Company:

1. Founded in 1910 thus is known well & has a heritage linked to it.
2. It has been exploring newer markets like the U.S. & so on.
3. They have presence in racing as well which has worked well for them.
4. All cars are hand assembled which assures great quality

5. Has brought together classic design & latest technology

6. Strong presence in motorsports

Morgan Motor Company Weaknesses

Here are the weaknesses in the Morgan Motor Company SWOT Analysis:

1. Still has failed to come up with an alternative fuel powered vehicle which will match its current cars
2.Its appeal is limited to very small group of auto enthusiasts
3. It is not a very large company thus will have difficulties scaling up in future globally

Morgan Motor Company Opportunities

Following are the Opportunities in Morgan Motor Company SWOT Analysis:

1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone
2. Look at determining & producing the number which will not only be exclusive but also profitable
3. They should also look at emerging markets as well

Morgan Motor Company Threats

The threats in the SWOT Analysis of Morgan Motor Company are as mentioned:

1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
2. The other brands can get aggressive like Lamborghini has becomes with even its Aventador, and then lesser people will seek to own a Morgan
3. People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Morgan Motor Company Competition

Below are the top 3 Morgan Motor Company competitors:

1. BMW

2. Mercedes

3. Toyota

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Morgan Motor Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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