Morgan Motor Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Morgan Motor Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Morgan Motor Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morgan Motor Company to benchmark its business & performance as compared to the competitors. Morgan Motor Company is one of the leading brands in the automobiles sector.

The article below lists the Morgan Motor Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Morgan Motor Company SWOT Analysis:

SWOT Analysis of Morgan Motor Company

For Morgan Motor Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Morgan Motor Company Strengths

The strengths of Morgan Motor Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Morgan Motor Company :

1. Founded in 1910 thus is known well & has a heritage linked to it.
2. It has been exploring newer markets like the U.S. & so on.
3. They have presence in racing as well which has worked well for them.
4. All cars are hand assembled which assures great quality

5. Has brought together classic design & latest technology

6. Strong presence in motorsports

Morgan Motor Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Morgan Motor Company SWOT Analysis:

1. Still has failed to come up with an alternative fuel powered vehicle which will match its current cars
2.Its appeal is limited to very small group of auto enthusiasts
3. It is not a very large company thus will have difficulties scaling up in future globally

Morgan Motor Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Morgan Motor Company SWOT Analysis:

1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone
2. Look at determining & producing the number which will not only be exclusive but also profitable
3. They should also look at emerging markets as well

Morgan Motor Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Morgan Motor Company are as mentioned:

1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
2. The other brands can get aggressive like Lamborghini has becomes with even its Aventador, and then lesser people will seek to own a Morgan
3. People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Morgan Motor Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Morgan Motor Company:

1. BMW

2. Mercedes

3. Toyota

Hence this concludes the Morgan Motor Company SWOT analysis.

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About Morgan Motor Company

Morgan Motor Company Overview
Parent Company

Morgan Motor Company


Sports Cars



Tagline/ Slogan



Hand-made cars with Classic design with modern performance

Morgan Motor Company STP

Affluent who like racing & classic design

Target Market

Upper class rich individuals


Classic design & latest technlogy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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