ATS Euromaster SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of ATS Euromaster analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ATS Euromaster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ATS Euromaster to benchmark its business & performance as compared to the competitors and industry. As of 2020, ATS Euromaster is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ATS Euromaster competitors and includes ATS Euromaster target market, segmentation, positioning & Unique Selling Proposition (USP).

ATS Euromaster SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ATS Euromaster Brand Analysis
Parent Company

Michelin

Category

Automobile (Tyre)

Sector

Automobiles

Tagline/ Slogan

-

USP

Expert in reducing cost

ATS Euromaster STP
ATS Euromaster Segmentation

Tyre retail and car servicing industry

ATS Euromaster Target Market

Automobile industry

ATS Euromaster Positioning

Experts of tyres

ATS Euromaster SWOT Analysis
ATS Euromaster Strengths

Below are the Strengths in the SWOT Analysis of ATS Euromaster:

1. Strong customer base:  Approx annual sales of 10 million car and van tyres and more than 2 million truck tyres

2. Clients include private and public sector fleets in the country along with small business owners

3. Market leader in service: Top  service provider for Truck, Car and Van fleets across Europe

4. Wide range of quality products:  car tyres, van, 4x4 tyres etc.

5. Sells leading branded tyres like Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich

6. Offers a comprehensive range of fast-fit products and services including MOT testing, wheel alignment etc.

7. Tyre management solutions tailored as per clients’ needs

8. Customer orientation: More than 2800 mobile service vehicles to ensure mobility

ATS Euromaster Weaknesses

Here are the weaknesses in the ATS Euromaster SWOT Analysis:

1. High dependence on one product- a dip in demand can hamper the entire business
2. Low presence in two/three wheeler segment

ATS Euromaster Opportunities

Following are the Opportunities in ATS Euromaster SWOT Analysis:

1. Potential of expansion in emerging markets

2. Increasing demand for automobiles globally due to rising living standards and developing economies
3. Improved worldwide infrastructure like roads and other similar networks

ATS Euromaster Threats

The threats in the SWOT Analysis of ATS Euromaster are as mentioned:

1. Stiff competition from other international brands like Beaurepaires
2. Entry barrier is low because of cheap technology
3. Increasing awareness towards using public transport and carpooling; increased investment in public conveyance in developed and developing economies

ATS Euromaster Competition
Competitors

Below are the top 2 ATS Euromaster competitors:

1. Beaurepaires

2. Global Tyres

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ATS Euromaster. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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