ATS Euromaster SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4625

SWOT analysis of ATS Euromaster analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ATS Euromaster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ATS Euromaster to benchmark its business & performance as compared to the competitors and industry. ATS Euromaster is one of the leading brands in the automobiles sector. The table below also lists the top ATS Euromaster competitors and elaborates ATS Euromaster market segmentation, target group, positioning & Unique Selling Proposition (USP).

ATS Euromaster SWOT, Competitors, Marketing STP & Brand analysis Table
ATS Euromaster Brand Analysis
Parent Company



Automobile (Tyre)



Tagline/ Slogan



Expert in reducing cost

ATS Euromaster STP

Tyre retail and car servicing industry

Target Group

Automobile industry


Experts of tyres

ATS Euromaster SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ATS Euromaster. Strengths are:

1. Strong customer base:  Approx annual sales of 10 million car and van tyres and more than 2 million truck tyres

2. Clients include private and public sector fleets in the country along with small business owners

3. Market leader in service: Top  service provider for Truck, Car and Van fleets across Europe

4. Wide range of quality products:  car tyres, van, 4x4 tyres etc.

5. Sells leading branded tyres like Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich

6. Offers a comprehensive range of fast-fit products and services including MOT testing, wheel alignment etc.

7. Tyre management solutions tailored as per clients’ needs

8. Customer orientation: More than 2800 mobile service vehicles to ensure mobility


Here are the weaknesses in the ATS Euromaster SWOT Analysis:

1. High dependence on one product- a dip in demand can hamper the entire business
2. Low presence in two/three wheeler segment


Following are the Opportunities in ATS Euromaster SWOT Analysis:

1. Potential of expansion in emerging markets

2. Increasing demand for automobiles globally due to rising living standards and developing economies
3. Improved worldwide infrastructure like roads and other similar networks


The threats in the SWOT Analysis of ATS Euromaster are as mentioned:

1. Stiff competition from other international brands like Beaurepaires
2. Entry barrier is low because of cheap technology
3. Increasing awareness towards using public transport and carpooling; increased investment in public conveyance in developed and developing economies

ATS Euromaster Competition

Below are the top 2 ATS Euromaster competitors:

1. Beaurepaires

2. Global Tyres


The brandguide table above concludes the ATS Euromaster SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ATS Euromaster. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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