ATS Euromaster SWOT Analysis

Published by MBA Skool Team, Last Updated: April 27, 2020

ATS Euromaster SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ATS Euromaster, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

ATS Euromaster is one of the leading brands in the automobiles sector. The article below lists the ATS Euromaster SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

ATS Euromaster Strengths

The strengths of ATS Euromaster looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of ATS Euromaster :

1. Strong customer base:  Approx annual sales of 10 million car and van tyres and more than 2 million truck tyres

2. Clients include private and public sector fleets in the country along with small business owners

3. Market leader in service: Top  service provider for Truck, Car and Van fleets across Europe

4. Wide range of quality products:  car tyres, van, 4x4 tyres etc.

5. Sells leading branded tyres like Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich

6. Offers a comprehensive range of fast-fit products and services including MOT testing, wheel alignment etc.

7. Tyre management solutions tailored as per clients’ needs

8. Customer orientation: More than 2800 mobile service vehicles to ensure mobility

ATS Euromaster Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the ATS Euromaster SWOT Analysis:

1. High dependence on one product- a dip in demand can hamper the entire business
2. Low presence in two/three wheeler segment

ATS Euromaster Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in ATS Euromaster SWOT Analysis:

1. Potential of expansion in emerging markets

2. Increasing demand for automobiles globally due to rising living standards and developing economies
3. Improved worldwide infrastructure like roads and other similar networks

ATS Euromaster Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of ATS Euromaster are as mentioned:

1. Stiff competition from other international brands like Beaurepaires
2. Entry barrier is low because of cheap technology
3. Increasing awareness towards using public transport and carpooling; increased investment in public conveyance in developed and developing economies

Hence this concludes the ATS Euromaster SWOT analysis.

Continue reading more about the brand/company.

About ATS Euromaster

ATS Euromaster Overview
Parent Company



Automobile (Tyre)



Tagline/ Slogan



Expert in reducing cost

ATS Euromaster STP

Tyre retail and car servicing industry

Target Market

Automobile industry


Experts of tyres


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ATS Euromaster. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin