ATS Euromaster SWOT Analysis, Competitors & USP

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SWOT Analysis of ATS Euromaster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ATS Euromaster

Parent Company

Michelin

Category

Automobile (Tyre)

Sector

Automobiles

Tagline/ Slogan

-

USP

Expert in reducing cost

ATS Euromaster STP

Segment

Tyre retail and car servicing industry

Target Group

Automobile industry

Positioning

Experts of tyres

ATS Euromaster SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ATS Euromaster. Strengths are:

1. Strong customer base:  Approx annual sales of 10 million car and van tyres and more than 2 million truck tyres

2. Clients include private and public sector fleets in the country along with small business owners

3. Market leader in service: Top  service provider for Truck, Car and Van fleets across Europe

4. Wide range of quality products:  car tyres, van, 4x4 tyres etc.

5. Sells leading branded tyres like Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich

6. Offers a comprehensive range of fast-fit products and services including MOT testing, wheel alignment etc.

7. Tyre management solutions tailored as per clients’ needs

8. Customer orientation: More than 2800 mobile service vehicles to ensure mobility

Weaknesses

Here are the weaknesses of ATS Euromaster :

1. High dependence on one product- a dip in demand can hamper the entire business
2. Low presence in two/three wheeler segment

Opportunities

Following are the Opportunities of ATS Euromaster :

1. Potential of expansion in emerging markets

2. Increasing demand for automobiles globally due to rising living standards and developing economies
3. Improved worldwide infrastructure like roads and other similar networks

Threats

The threats of ATS Euromaster are as mentioned :

1. Stiff competition from other international brands like Beaurepaires
2. Entry barrier is low because of cheap technology
3. Increasing awareness towards using public transport and carpooling; increased investment in public conveyance in developed and developing economies

ATS Euromaster Competition

Competitors

Below are the 2 main ATS Euromaster competitors :

1. Beaurepaires

2. Global Tyres

 

The brandguide table above concludes the ATS Euromaster SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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