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BorgWarner SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: January 09, 2024Read time:

Here is a detailed SWOT analysis of BorgWarner covering strengths, weaknesses, opportunities and threats.

BorgWarner Strengths

  1. Strong R&D with an expert team of 20,000 employees
  2. Cost Effective Components and high quality products
  3. Innovative Improvements and good portfolio
  4. Operational Reach i.e. Worldwide in nearly 19 countries
  5. It is a pioneer in manual transmissions, automatic transmissions, dual clutch transmissions
  6. The company has been recognized by many awards and accolades

Above are the strengths in the SWOT Analysis of BorgWarner. The strengths of BorgWarner looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BorgWarner Weaknesses

  1. Intense competition means limited market share
  2. Limited brand awareness as the brand has restricted advertising

These were the weaknesses in the BorgWarner SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BorgWarner Opportunities

  1. Green Energy and wide product portfolio
  2. Global Expansion
  3. Enter emerging economies like India & China

Above we covered the opportunities in BorgWarner SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BorgWarner Threats

  1. Intense Competition from Local Companies 
  2. Reducing Cost of Technology
  3. Fluctuating economic scenarios can affect operations

The threats in the SWOT Analysis of BorgWarner are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BorgWarner SWOT analysis.

About BorgWarner

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BorgWarner Overview
Parent Company






Tagline/ Slogan

Feel Good About Driving


Developing Leading Powertrain Technologies that improves Fuel Economy, Emissions and Performance.  Innovator in Transmission and All-Wheel Drive Technology

BorgWarner STP

Powertrain and auto-spare parts

Target Market

Automobile Manufacturers


Powertrain Suppliers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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