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Denso SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: February 16, 2024Read time:

Here is a detailed SWOT analysis of Denso covering strengths, weaknesses, opportunities and threats.

Denso Strengths

  1. Extensive customer base worldwide.
  2. High quality and innovative products and services.
  3. Strong online presence and high customer recall.
  4. Strong supplier relationships with various local vendors in emerging markets.
  5. Good sales for the past few years and consequently strong market position.
  6. High focus on CSR activities leading to goodwill among customers.
  7. The organization has over 130,000+ employees
  8. It has over 180 subsidiaries and has a significant presence in motorsport

Above are the strengths in the SWOT Analysis of Denso. The strengths of Denso looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Denso Weaknesses

  1. Limited business in its diversified non-automotive businesses 
  2. Weak foothold in emerging markets dominated by local players.

These were the weaknesses in the Denso SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Denso Opportunities

  1. Emerging markets a huge untapped customer base.
  2. New automobile segments offering scope for further innovation. 
  3. Demand for latest technologies by customers.

Above we covered the opportunities in Denso SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Denso Threats

  1. Local vendors in emerging markets.
  2. High export volumes dependent on exchange rates.
  3. Competitors coming out with innovative products.

The threats in the SWOT Analysis of Denso are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Denso SWOT analysis.

About Denso

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Denso Overview
Parent Company



Automobile services



Tagline/ Slogan

Contributing to a better world by creating value together with a vision for the future.


Global customer satisfaction through quality services and products

Denso STP

Automobile components – both OEM and Aftermarket.

Target Market

Automobile manufacturers and automobile enthusiast customers.


Company that can take care of almost every mechanical part inside a car.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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