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Maybach SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: October 30, 2023Read time:

Here is a detailed SWOT analysis of Maybach covering strengths, weaknesses, opportunities and threats.

Maybach Strengths

  1. Strong luxury status of Maybach cars across the world
  2. Owning a Maybach is more than just a status symbol
  3. Being an aspirational luxury brand, it has a high brand recall
  4. Not available in most countries shows Maybach's exclusivity
  5. Imported from Stuttgart in Germany for all the customers in a Fully built format

Above are the strengths in the SWOT Analysis of Maybach. The strengths of Maybach looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maybach Weaknesses

  1. Has not been profitable in recent times
  2. Maybach's inability to leverage the Daimler group’s strengths

These were the weaknesses in the Maybach SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maybach Opportunities

  1. Since it has the Luxury perception, Maybach should venture in truly customized product
  2. It should increase its focus on the Luxury aspect & more on the performance
  3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers

Above we covered the opportunities in Maybach SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maybach Threats

  1. Limited sales and competition from other luxury brands
  2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically

The threats in the SWOT Analysis of Maybach are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maybach SWOT analysis.

About Maybach

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maybach Overview
Parent Company

Daimler AG





Tagline/ Slogan

Not so much a name as a philosophy


Maybach's luxury status & perception

Maybach STP

Premium and luxury automobile segment

Target Market

The very rich and affluent class


Maybach is positioned as a super premium luxury car

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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