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Bentley SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Bentley covering strengths, weaknesses, opportunities and threats.

Bentley Strengths

  1. Bentley models have sporty-ness & luxury together which is not seen in any other products
  2. Support of the German Engineering through the parent company
  3. Strong brand equity and market position of Bentley globally
  4. Being expensive and limited availability, it adds to the brand uniqueness and brand value as it is percieved as a status symbol
  5. Strong backing of automobile giant Volkswagen
  6. Possession of Bentleys by exclusive clientle like the royal family, international celebrities etc add brand value

Above are the strengths in the SWOT Analysis of Bentley. The strengths of Bentley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bentley Weaknesses

  1. Bentley has limited presence in emerging economies which has a growing number of rich
  2. Limited production means misses out on probable clients

These were the weaknesses in the Bentley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bentley Opportunities

  1. Bentley may look to carry the heritage & design to more environmentally friendly cars with hybrid or electric transmission
  2. Have a strategy to target the affluent class from emerging economies
  3. Sponsorships of premium events to increase brand visibility

Above we covered the opportunities in Bentley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bentley Threats

  1. People preference for environmentally friendly vehicles increasing, as Bentley motorcars are famous for their large displacement engines
  2. Increasing fuel prices and strict govt regulations
  3. More awareness and penetration of competing premium brands

The threats in the SWOT Analysis of Bentley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bentley SWOT analysis.

About Bentley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bentley Overview
Parent Company



Luxury Sports Sedan



Tagline/ Slogan

The Ultimate Driving Machine


Bentley's heritage & luxury status along with the sportiness

Bentley STP

Premium luxury cars

Target Market

Upper class and affluent rich urban


Bentley is a premium & sporty luxury car for the elite

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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