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Rolls Royce SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Rolls Royce covering strengths, weaknesses, opportunities and threats.

Rolls Royce Strengths

  1. Rolls Royce is one of the leading premium car manufacturers in the world
  2. Rolls Royce has a strong brand image globally existing since inception in 1906
  3. There is a strong aspirational value in minds of people for Rolls Royce cars
  4. The brand focuses on superior build quality not only for interiors but also the exterior, engine & chassis
  5. Rolls Royce has elegant and supreme brands like Phantom, Phantom Drophead Coupé, Phantom Coupé and Ghost
  6. The brand is owned by the elite of the world, and is one of the most significant status symbols of the super rich
  7. Rolls Royce has customers in over 150 countries and operates in more than 50 countries worldwide
  8. The company has a strong technological support from the parent company

Above are the strengths in the SWOT Analysis of Rolls Royce. The strengths of Rolls Royce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rolls Royce Weaknesses

  1. The design of Rolls Royce models is evolutionary in nature thus they look similar
  2. Many potential customers move to other brands due to the profiling requirements

These were the weaknesses in the Rolls Royce SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rolls Royce Opportunities

  1. Currently there is a rising trend for environmental friendly cars, there lies an opportunity for luxury brands as well
  2. Also keeping the price premium they should try & relax the customer profiling procedure
  3. With the rise is powerful & rich, Rolls Royce has an opportunity to increase business among the elite

Above we covered the opportunities in Rolls Royce SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rolls Royce Threats

  1. The protectionists trade policies of various countries              
  2. Unwillingness of people to buy a vehicle of such high price
  3. Being a global brand, the business of Rolls Royce is affected by economic recession, fluctuating currencies etc.

The threats in the SWOT Analysis of Rolls Royce are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Rolls Royce SWOT analysis.

About Rolls Royce

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rolls Royce Overview
Parent Company



Luxury Cars



Tagline/ Slogan

Trusted to deliver excellence; Like nothing else on earth


Rolls Royce has a premium status with exclusivity worldwide

Rolls Royce STP

The segment has been chosen on basis of the benefit sought, the benefit of prestige

Target Market

Only the rich & affluent, also Rolls Royce chooses who their customer will be


Rolls Royce is positioned as among the most premium brands in the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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