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ATS Euromaster SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: April 09, 2024Read time:

Here is a detailed SWOT analysis of ATS Euromaster covering strengths, weaknesses, opportunities and threats.

ATS Euromaster Strengths

  1. Strong customer base: Approx annual sales of 10 million car and van tyres and more than 2 million truck tyres
  2. Clients include private and public sector fleets in the country along with small business owners
  3. Market leader in service: Top  service provider for Truck, Car and Van fleets across Europe
  4. Wide range of quality products:  car tyres, van, 4x4 tyres etc.
  5. Sells leading branded tyres like Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich
  6. Offers a comprehensive range of fast-fit products and services including MOT testing, wheel alignment etc.
  7. Tyre management solutions tailored as per clients’ needs
  8. Customer orientation: More than 2800 mobile service vehicles to ensure mobility

Above are the strengths in the SWOT Analysis of ATS Euromaster. The strengths of ATS Euromaster looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ATS Euromaster Weaknesses

  1. High dependence on one product- a dip in demand can hamper the entire business
  2. Low presence in two/three wheeler segment

These were the weaknesses in the ATS Euromaster SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ATS Euromaster Opportunities

  1. Potential of expansion in emerging markets
  2. Increasing demand for automobiles globally due to rising living standards and developing economies
  3. Improved worldwide infrastructure like roads and other similar networks

Above we covered the opportunities in ATS Euromaster SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ATS Euromaster Threats

  1. Stiff competition from other international brands like Beaurepaires
  2. Entry barrier is low because of cheap technology
  3. Increasing awareness towards using public transport and carpooling; increased investment in public conveyance in developed and developing economies

The threats in the SWOT Analysis of ATS Euromaster are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ATS Euromaster SWOT analysis.

About ATS Euromaster

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ATS Euromaster Overview
Parent Company



Automobile (Tyre)



Tagline/ Slogan



Expert in reducing cost

ATS Euromaster STP

Tyre retail and car servicing industry

Target Market

Automobile industry


Experts of tyres


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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