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  3. GKN SWOT Analysis

GKN SWOT Analysis

Here is a detailed SWOT analysis of GKN covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Last Updated: April 15, 2023Read time:

GKN Strengths

  1. Distribution Network and sales Network is strong
  2. Over 50,000 people are employed with the company
  3. Experienced Professionals in the following fields: GKN Driveline, GKN Aerospace, GKN Land Systems, GKN Powder Metallurgy
  4. Robust financial position of the company
  5. The company has a strong legacy since its inception in 1759
  6. It is on the London Stock Exchange and part of FTSE 100 Index.

Above are the strengths in the SWOT Analysis of GKN. The strengths of GKN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GKN Weaknesses

  1. Intense Competition means limited market share growth
  2. The company has to invest a lot means lesser margins

These were the weaknesses in the GKN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GKN Opportunities

  1. Growing Demand
  2. Global Market can be tapped
  3. New Acquisitions of smaller companies can strengthen its position

Above we covered the opportunities in GKN SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GKN Threats

  1. Fluctuating economic scenario can increase costs
  2. Unfavorable market conditions
  3. Restrictive govt and global policies

The threats in the SWOT Analysis of GKN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the GKN SWOT analysis.

Read Similar SWOT analysis

About GKN

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GKN Overview
Parent Company

GKN

Category

Automobile / Aerospace Engineering Services

Sector

Automobiles

Tagline/ Slogan

Engineering That Moves The World

USP

Engineering Services in all Sectors

GKN STP
Segmentation

Automobiles / Aerospace / Metallurgy Land Systems

Target Market

Automobiles / Aerospace Manufacturers

Positioning

Complete Engineering Solution


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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