SWOT Analysis of Bajaj Allianz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bajaj Allianz |
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Parent Company |
Bajaj Finserv LTD. And Allianz SE |
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Category |
NBFC |
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Sector |
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Tagline/ Slogan |
Jiyo Befikar; Life. Insured by Care |
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USP |
Expertise in local market with global exposure |
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Bajaj Allianz STP |
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Segment |
Personal and Group Insurance |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Insurance and financial solutions |
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Bajaj Allianz SWOT Analysis |
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Strengths |
1. Global exposure in Insurance through Allianz SE and Strong Local Implementation by Bajaj |
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Weaknesses |
1. Lack of penetration in rural areas 2. Smaller Infrastructure as compared to established players |
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Opportunities |
1. Growing rural market potential 2. Urban Youth with growing income |
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Threats |
1. Economic crisis and economic instability 3. Increasing awareness amongst people about securing their future |
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Bajaj Allianz Competition |
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Competitors |
1. SBI Life Insurance 3. HDFC Standard Life |
The brandguide table above concludes the Bajaj Allianz SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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