Bajaj Allianz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bajaj Finserv LTD. And Allianz SE

NBFC

Banking & Financial Services

Jiyo Befikar;  Life. Insured by Care

Expertise in local market with global exposure

Personal and Group Insurance

Urban and Rural Investors

Complete Insurance and financial solutions

Below are the Strengths in the SWOT Analysis of Bajaj Allianz:

1. Global exposure in Insurance through Allianz SE and Strong Local Implementation by Bajaj
2. Has network across 200 towns
3.  Fundamentally Strong with good paying Capabilities
4. Allianz AG is an insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth worldwide with 115 years of financial experience in over 70 countries
5. Received the prestigious "Business Leader in General Insurance", award by NDTV Profit

Here are the weaknesses in the Bajaj Allianz SWOT Analysis:

1.  Lack of penetration in rural areas

2. Smaller Infrastructure as compared to established players

Following are the Opportunities in Bajaj Allianz SWOT Analysis:

1. Growing rural market potential

2.  Urban Youth with growing income

The threats in the SWOT Analysis of Bajaj Allianz are as mentioned:

1.  Economic crisis and economic instability
2.  Entry of new NBFCs in the sector

3. Increasing awareness amongst people about securing their future

Below are the top 3 Bajaj Allianz competitors:

1.  SBI Life Insurance
2.  Sahara Life Insurance

3.  HDFC Standard Life