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  3. UBS SWOT Analysis

UBS SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 18, 2023Read time:

Here is a detailed SWOT analysis of UBS covering strengths, weaknesses, opportunities and threats.

UBS Strengths

  1. Solid Franchise model
  2. Strong Investment portfolio
  3. Considered as the world's second largest manager of private wealth assets
  4. Has over 80,000 employees and present in over 50 countries
  5. Service offered are Investment Banking. Investment Management
  6. Wealth Management, Private Banking, Corporate Banking, Consumer Banking, Mortgages, Credit Cards

Above are the strengths in the SWOT Analysis of UBS. The strengths of UBS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

UBS Weaknesses

  1. Trader scam controversies
  2. U.S tax evasion controversies have dented its brand image
  3. Lack of presence in the global market as compared to other leading banks

These were the weaknesses in the UBS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

UBS Opportunities

  1. Growing Forex market
  2. Emerging stock markets
  3. Expansion in retail banking in emerging economies

Above we covered the opportunities in UBS SWOT Analysis. The opportunities for any brand can include prospects of future growth.

UBS Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment
  3. Govt policies and global financial crises

The threats in the SWOT Analysis of UBS are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the UBS SWOT analysis.

About UBS

The table below gives the brand overview along with its target market, segmentation, positioning & USP

UBS Overview
Parent Company

Union bank of Switzerland and  Swiss Bank Corporation




Banking & Financial Services

Tagline/ Slogan

You and us; Here today. Here tomorrow


Strong global presence


Merchant and Personal Banking

Target Market

Enterprises and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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