Punjab National Bank SWOT Analysis
Here is a detailed SWOT analysis of Punjab National Bank covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Punjab National Bank for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Punjab National Bank is a government bank which is registered at New Delhi. Punjab National Bank was found in 1894 as a private bank and the first to start up with Indian capital and survived till date. By examining these internal and external factors, Punjab National Bank can capitalize on advantages, mitigate risks, and chart a more competitive path forward. Punjab National Bank is the known for being the bank to dignitaries like Mahatma Gandhi, Nehru, Lal Bahadur Shastri, Indira Gandhi, etc. Let us start the SWOT Analysis of Punjab National Bank below.
Punjab National Bank Strengths
- Diversified operations with 5100 branches
- Strong I. T support with “best fit” approach
- Schemes for small and medium scale businesses
- It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities
- Its 56,000+ workforce serves over 37 million customers
Above are the strengths in the SWOT Analysis of Punjab National Bank. The strengths of Punjab National Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Punjab National Bank Weaknesses
- Less penetration in the urban areas
- Inadequate advertising and branding as compared to other banks
- Legal issues regarding employees caused a bad name of PNB
These were the weaknesses in the Punjab National Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Punjab National Bank Opportunities
- Small scale business banking across India
- Expansion in other countries for international banking
- Installation of more ATM’s and better customers services
Above we covered the opportunities in Punjab National Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Punjab National Bank
Punjab National Bank Threats
- Economic crisis and economic fluctuations
- Highly competitive environment
- Stringent Banking Norms by the RBI and the Govts
The threats in the SWOT Analysis of Punjab National Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Punjab National Bank SWOT analysis.
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About Punjab National Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Punjab National Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking services |
| Sector | |
| Tagline/ Slogan |
The name you can bank upon |
| USP |
Punjab National Bank is one of the Big Four banks of India |
| Punjab National Bank STP | |
| Segmentation |
Urban and rural banking |
| Target Market |
International Banking |
| Positioning |
Complete Banking solutions |
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