Reliance Life Insurance SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reliance Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Life Insurance to benchmark its business & performance as compared to the competitors and industry. Reliance Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Life Insurance competitors and includes Reliance Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Reliance Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reliance Life Insurance Brand Analysis
Parent Company

Reliance Capital ltd.




Banking & Financial Services

Tagline/ Slogan

Answer only 7 simple questions


Brand Reliance as its foundation

Reliance Life Insurance STP
Reliance Life Insurance Segmentation

Personal and Group Insurance

Reliance Life Insurance Target Market

Urban and Rural Investors

Reliance Life Insurance Positioning

Complete Insurance and financial solutions

Reliance Life Insurance SWOT Analysis
Reliance Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Reliance Life Insurance:

1. Robust and Diverse Product portfolio
2. Has network of 1252 offices and 1,65,000 agents
3.  Strong Capital Base and strong brand backing of Reliance
4. Reliance Capital is one of India’s leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth

Reliance Life Insurance Weaknesses

Here are the weaknesses in the Reliance Life Insurance SWOT Analysis:

1. Controversies related to Reliance Capital may have a negative impact

2. Low advertising as compared to competitors

Reliance Life Insurance Opportunities

Following are the Opportunities in Reliance Life Insurance SWOT Analysis:

1. Opportunities in the newer semi-urban and rural markets
2. Earning Urban Youth looking for investments

Reliance Life Insurance Threats

The threats in the SWOT Analysis of Reliance Life Insurance are as mentioned:

1.  Economic crisis and global financial problems
2.  Entry of new NBFCs in the sector

Reliance Life Insurance Competition

Below are the top 3 Reliance Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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