Reliance Life Insurance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reliance Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Life Insurance to benchmark its business & performance as compared to the competitors. Reliance Life Insurance is one of the leading brands in the banking & financial services sector.

The article below lists the Reliance Life Insurance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reliance Life Insurance SWOT Analysis:

SWOT Analysis of Reliance Life Insurance

For Reliance Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reliance Life Insurance Strengths

The strengths of Reliance Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reliance Life Insurance :

1. Robust and Diverse Product portfolio
2. Has network of 1252 offices and 1,65,000 agents
3.  Strong Capital Base and strong brand backing of Reliance
4. Reliance Capital is one of India’s leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth

Reliance Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reliance Life Insurance SWOT Analysis:

1. Controversies related to Reliance Capital may have a negative impact

2. Low advertising as compared to competitors

Reliance Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reliance Life Insurance SWOT Analysis:

1. Opportunities in the newer semi-urban and rural markets
2. Earning Urban Youth looking for investments

Reliance Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reliance Life Insurance are as mentioned:

1.  Economic crisis and global financial problems
2.  Entry of new NBFCs in the sector

Reliance Life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Reliance Life Insurance:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life

Hence this concludes the Reliance Life Insurance SWOT analysis.

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About Reliance Life Insurance

Reliance Life Insurance Overview
Parent Company

Reliance Capital ltd.




Banking & Financial Services

Tagline/ Slogan

Answer only 7 simple questions


Brand Reliance as its foundation

Reliance Life Insurance STP

Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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