SBI life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5455

SWOT Analysis of SBI life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SBI life Insurance

Parent Company

State Bank of India & BNP Paribas Cardiff




Insurance and finance

Tagline/ Slogan

With Us, You’re Sure


JV between Strong Insurance Expertise and Largest Banking customer base



Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Leverages SBI’s largest customer base for cross selling its product
2.  Multi layer Distribution channel

3. SBI life has over 7,000 on-roll employees and 75,000 agents

4. Strong Presence across India
5. SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million
6. State Bank Group has the unrivalled strength of over 18,000 branches across the country


1.  Managing a huge number of people is a concern
2. Cases of fraud have tarnished image


1. Growing rural market potential
2.  Group Insurance through large employers
3. People willing to invest more to secure their future


1.  Economic crisis
2.  Entry of new NBFCs in the sector



1.  LIC

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

The table above concludes the SBI life Insurance SWOT analysis along with its marketing and brand parameters.


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