Published in Banking & Financial Services category by MBA Skool Team
SBI life Insurance is one of the leading brands in the banking & financial services sector. SBI life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SBI life Insurance:
Leverages SBI’s largest customer base for cross selling its product
Multi layer Distribution channel
SBI life has over 7,000 on-roll employees and 75,000 agents
Strong Presence across India
SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million
State Bank Group has the unrivalled strength of over 18,000 branches across the country
Above are the strengths in the SWOT Analysis of SBI life Insurance. The strengths of SBI life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SBI life Insurance Weaknesses
Managing a huge number of people is a concern
Cases of fraud have tarnished image
These were the weaknesses in the SBI life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SBI life Insurance Opportunities
Growing rural market potential
Group Insurance through large employers
People willing to invest more to secure their future
Above we covered the opportunities in SBI life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SBI life Insurance Threats
Entry of new NBFCs in the sector
The threats in the SWOT Analysis of SBI life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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3. Reliance Life Insurance
Hence this concludes the SBI life Insurance SWOT analysis.
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About SBI life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
JV between Strong Insurance Expertise and Largest Banking customer base
SBI life Insurance STP
Personal and Group Insurance
Urban and Rural Investors
Complete Insurance and financial solutions
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