SBI life Insurance SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

SBI life Insurance SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SBI life Insurance, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SBI life Insurance is one of the leading brands in the banking & financial services sector. The article below lists the SBI life Insurance SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

SBI life Insurance Strengths

The strengths of SBI life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of SBI life Insurance :

1. Leverages SBI’s largest customer base for cross selling its product
2.  Multi layer Distribution channel

3. SBI life has over 7,000 on-roll employees and 75,000 agents

4. Strong Presence across India
5. SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million
6. State Bank Group has the unrivalled strength of over 18,000 branches across the country

SBI life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the SBI life Insurance SWOT Analysis:

1.  Managing a huge number of people is a concern
2. Cases of fraud have tarnished image

SBI life Insurance Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in SBI life Insurance SWOT Analysis:

1. Growing rural market potential
2.  Group Insurance through large employers
3. People willing to invest more to secure their future

SBI life Insurance Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of SBI life Insurance are as mentioned:

1.  Economic crisis
2.  Entry of new NBFCs in the sector

Hence this concludes the SBI life Insurance SWOT analysis.

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About SBI life Insurance

SBI life Insurance Overview
Parent Company

State Bank of India & BNP Paribas Cardiff




Banking & Financial Services

Tagline/ Slogan

With Us, You’re Sure


JV between Strong Insurance Expertise and Largest Banking customer base

SBI life Insurance STP

Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SBI life Insurance. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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