SBI life Insurance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SBI life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In SBI life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SBI life Insurance to benchmark its business & performance as compared to the competitors. SBI life Insurance is one of the leading brands in the banking & financial services sector.

The article below lists the SBI life Insurance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SBI life Insurance SWOT Analysis:

SWOT Analysis of SBI life Insurance

For SBI life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SBI life Insurance Strengths

The strengths of SBI life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SBI life Insurance :

1. Leverages SBI’s largest customer base for cross selling its product
2.  Multi layer Distribution channel

3. SBI life has over 7,000 on-roll employees and 75,000 agents

4. Strong Presence across India
5. SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million
6. State Bank Group has the unrivalled strength of over 18,000 branches across the country

SBI life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SBI life Insurance SWOT Analysis:

1.  Managing a huge number of people is a concern
2. Cases of fraud have tarnished image

SBI life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SBI life Insurance SWOT Analysis:

1. Growing rural market potential
2.  Group Insurance through large employers
3. People willing to invest more to secure their future

SBI life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SBI life Insurance are as mentioned:

1.  Economic crisis
2.  Entry of new NBFCs in the sector

SBI life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SBI life Insurance:

1.  LIC

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

Hence this concludes the SBI life Insurance SWOT analysis.

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About SBI life Insurance

SBI life Insurance Overview
Parent Company

State Bank of India & BNP Paribas Cardiff




Banking & Financial Services

Tagline/ Slogan

With Us, You’re Sure


JV between Strong Insurance Expertise and Largest Banking customer base

SBI life Insurance STP

Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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