SBI life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SBI life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SBI life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SBI life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, SBI life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SBI life Insurance competitors and includes SBI life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

SBI life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SBI life Insurance Brand Analysis
Parent Company

State Bank of India & BNP Paribas Cardiff
Category

NBFC
Sector

Banking & Financial Services
Tagline/ Slogan

With Us, You’re Sure
USP

JV between Strong Insurance Expertise and Largest Banking customer base
SBI life Insurance STP
SBI life Insurance Segmentation

Personal and Group Insurance
SBI life Insurance Target Market

Urban and Rural Investors
SBI life Insurance Positioning

Complete Insurance and financial solutions
SBI life Insurance SWOT Analysis
SBI life Insurance Strengths

Below are the Strengths in the SWOT Analysis of SBI life Insurance:

1. Leverages SBI’s largest customer base for cross selling its product
2.  Multi layer Distribution channel

3. SBI life has over 7,000 on-roll employees and 75,000 agents

4. Strong Presence across India
5. SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million
6. State Bank Group has the unrivalled strength of over 18,000 branches across the country
SBI life Insurance Weaknesses

Here are the weaknesses in the SBI life Insurance SWOT Analysis:

1.  Managing a huge number of people is a concern
2. Cases of fraud have tarnished image
SBI life Insurance Opportunities

Following are the Opportunities in SBI life Insurance SWOT Analysis:

1. Growing rural market potential
2.  Group Insurance through large employers
3. People willing to invest more to secure their future
SBI life Insurance Threats

The threats in the SWOT Analysis of SBI life Insurance are as mentioned:

1.  Economic crisis
2.  Entry of new NBFCs in the sector
SBI life Insurance Competition
Competitors

Below are the top 3 SBI life Insurance competitors:

1.  LIC

2.  Sahara Life Insurance

3.  Reliance  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SBI life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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