SWOT Analysis of SBI life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
SBI life Insurance |
|
Parent Company |
State Bank of India & BNP Paribas Cardiff |
Category |
NBFC |
Sector |
|
Tagline/ Slogan |
With Us, You’re Sure |
USP |
JV between Strong Insurance Expertise and Largest Banking customer base |
SBI life Insurance STP |
|
Segment |
Personal and Group Insurance |
Target Group |
Urban and Rural Investors |
Positioning |
Complete Insurance and financial solutions |
SBI life Insurance SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SBI life Insurance : 1. Leverages SBI’s largest customer base for cross selling its product 3. SBI life has over 7,000 on-roll employees and 75,000 agents 4. Strong Presence across India |
Weaknesses |
1. Managing a huge number of people is a concern |
Opportunities |
1. Growing rural market potential |
Threats |
1. Economic crisis |
SBI life Insurance Competition |
|
Competitors |
Below are the 3 main SBI life Insurance competitors : 1. LIC 2. Sahara Life Insurance 3. Reliance Life Insurance |
The brandguide table above concludes the SBI life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to SBI life Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!