Tata AIG SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tata AIG analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata AIG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata AIG to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tata AIG is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata AIG competitors and includes Tata AIG target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata AIG SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata AIG Brand Analysis
Parent Company

Tata Sons & AIA group limited

Category

NBFC

Sector

Banking & Financial Services

Tagline/ Slogan

A new look at life; With you always

USP

It’s a JV between two of the Biggest brands

Tata AIG STP
Tata AIG Segmentation

Personal and Group Insurance

Tata AIG Target Market

Urban and Rural Investors

Tata AIG Positioning

Complete Insurance and financial solutions

Tata AIG SWOT Analysis
Tata AIG Strengths

Below are the Strengths in the SWOT Analysis of Tata AIG:

1. Customised Insurance Solutions for customers
2.  State of Art I.T Infrastructure
3.  Products with emphasis on social aspects

4. Global Exposure with Expertise in Asian Markets in over 15 countries

Tata AIG Weaknesses

Here are the weaknesses in the Tata AIG SWOT Analysis:

1.  Less penetration in rural areas

2.  Small Agent Strength as compared to competitors
3. Cases of fraud agents have caused problems to the brand

Tata AIG Opportunities

Following are the Opportunities in Tata AIG SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

Tata AIG Threats

The threats in the SWOT Analysis of Tata AIG are as mentioned:

1.  Global economic crisis
2.  Entry of new NBFCs in the sector

Tata AIG Competition
Competitors

Below are the top 3 Tata AIG competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata AIG. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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