Tata AIG SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tata AIG analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata AIG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata AIG to benchmark its business & performance as compared to the competitors. Tata AIG is one of the leading brands in the banking & financial services sector.

The article below lists the Tata AIG SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata AIG competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Tata AIG

Tata AIG Overview
Parent Company

Tata Sons & AIA group limited

Category

NBFC

Sector

Banking & Financial Services

Tagline/ Slogan

A new look at life; With you always

USP

It’s a JV between two of the Biggest brands

Tata AIG STP
Segmentation

Personal and Group Insurance

Target Market

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis of Tata AIG

For Tata AIG, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Tata AIG SWOT Analysis:

Tata AIG Strengths

The strengths of Tata AIG looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata AIG :

1. Customised Insurance Solutions for customers
2.  State of Art I.T Infrastructure
3.  Products with emphasis on social aspects

4. Global Exposure with Expertise in Asian Markets in over 15 countries

Tata AIG Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata AIG SWOT Analysis:

1.  Less penetration in rural areas

2.  Small Agent Strength as compared to competitors
3. Cases of fraud agents have caused problems to the brand


Tata AIG Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata AIG SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth


Tata AIG Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata AIG are as mentioned:

1.  Global economic crisis
2.  Entry of new NBFCs in the sector

Tata AIG Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tata AIG:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata AIG. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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