Published in Banking & Financial Services category by MBA Skool Team
Tata AIG is one of the leading brands in the banking & financial services sector. Tata AIG SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata AIG:
Global Exposure with Expertise in Asian Markets in over 15 countries
Above are the strengths in the SWOT Analysis of Tata AIG. The strengths of Tata AIG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata AIG Weaknesses
Less penetration in rural areas
Small Agent Strength as compared to competitors
Cases of fraud agents have caused problems to the brand
These were the weaknesses in the Tata AIG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata AIG Opportunities
Growing rural market
Earning Urban Youth
Above we covered the opportunities in Tata AIG SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata AIG Threats
Global economic crisis
Entry of new NBFCs in the sector
The threats in the SWOT Analysis of Tata AIG are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Tata AIG SWOT analysis.
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About Tata AIG
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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