Tata AIG SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Tata AIG SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tata AIG, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Tata AIG is one of the leading brands in the banking & financial services sector. The article below lists the Tata AIG SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Tata AIG Strengths

The strengths of Tata AIG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Tata AIG :

1. Customised Insurance Solutions for customers
2.  State of Art I.T Infrastructure
3.  Products with emphasis on social aspects

4. Global Exposure with Expertise in Asian Markets in over 15 countries

Tata AIG Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Tata AIG SWOT Analysis:

1.  Less penetration in rural areas

2.  Small Agent Strength as compared to competitors
3. Cases of fraud agents have caused problems to the brand

Tata AIG Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Tata AIG SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

Tata AIG Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Tata AIG are as mentioned:

1.  Global economic crisis
2.  Entry of new NBFCs in the sector

Hence this concludes the Tata AIG SWOT analysis.

Continue reading more about the brand/company.

About Tata AIG

Tata AIG Overview
Parent Company

Tata Sons & AIA group limited




Banking & Financial Services

Tagline/ Slogan

A new look at life; With you always


It’s a JV between two of the Biggest brands


Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tata AIG. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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