Tata AIG SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 9737

SWOT Analysis of Tata AIG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata AIG

Parent Company

Tata Sons & AIA group limited




Insurance and finance

Tagline/ Slogan

A new look at life; With you always


It’s a JV between two of the Biggest brands



Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Customised Insurance Solutions for customers
2.  State of Art I.T Infrastructure
3.  Products with emphasis on social aspects

4. Global Exposure with Expertise in Asian Markets in over 15 countries


1.  Less penetration in rural areas

2.  Small Agent Strength as compared to competitors
3. Cases of fraud agents have caused problems to the brand


1. Growing rural market
2.  Earning Urban Youth


1.  Global economic crisis
2.  Entry of new NBFCs in the sector



1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

The table above concludes the Tata AIG SWOT analysis along with its marketing and brand parameters.


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