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MasterCard SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of MasterCard covering strengths, weaknesses, opportunities and threats.

MasterCard Strengths

  1. More than 23 billion transactions per year
  2. Aggressive publicity and branding
  3. Presence in over 100 countries and 5600 employees
  4. Multiple platform usage
  5. Sports sponsorships like World Cup’s and other major events

Above are the strengths in the SWOT Analysis of MasterCard. The strengths of MasterCard looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MasterCard Weaknesses

  1. High exposure to risk and frauds
  2. Litigation risks
  3. The European Union has repeatedly expressed concern over the dominance of Mastercard

These were the weaknesses in the MasterCard SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MasterCard Opportunities

  1. Cashless economies
  2. Digital currency increasing with technological advancements

Above we covered the opportunities in MasterCard SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about MasterCard

    MasterCard Threats

    1. Stringent economic policies world over
    2. Highlycompetitive environment

    The threats in the SWOT Analysis of MasterCard are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the MasterCard SWOT analysis.

    About MasterCard

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    MasterCard Overview
    Parent Company

    MasterCard Incorporated


    Credit Card Company, Consumer Finance


    Banking & Financial Services

    Tagline/ Slogan

    Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce


    Strong global presence

    MasterCard STP

    Credit card users looking for payment solutions

    Target Market

    Retail consumers from the urban areas


    Credit and financial solutions

    This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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