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  3. PayPal SWOT Analysis

PayPal SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of PayPal covering strengths, weaknesses, opportunities and threats.

PayPal Strengths

  1. Highly secured online Infrastructure
  2. Available in 24 currencies worldwide
  3. Spread over 190 markets all over the world
  4. More than 153 million online accounts
  5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.

Above are the strengths in the SWOT Analysis of PayPal. The strengths of PayPal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

PayPal Weaknesses

  1. High exposure to risk and frauds
  2. Paypal has faced controversies regarding payment transactions
  3. Not to popular in emerging economies where people are conservative for online payments
  4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India

These were the weaknesses in the PayPal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

PayPal Opportunities

  1. Cashless economies
  2. Digital currency
  3. Upcoming ecommerce markets

Above we covered the opportunities in PayPal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

PayPal Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment
  3. Hacking and fraud threats

The threats in the SWOT Analysis of PayPal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the PayPal SWOT analysis.

About PayPal

The table below gives the brand overview along with its target market, segmentation, positioning & USP

PayPal Overview
Parent Company



Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

The safer way to pay online


Largest market Share

PayPal STP

Online Payment processing

Target Market

Online consumers looking for financial solutions


Ecommerce and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to . This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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