Metro Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Metro Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Metro Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Metro Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Metro Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Metro Bank competitors and includes Metro Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Metro Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Metro Bank Brand Analysis
Parent Company

Metro Bank


Retail Bank


Banking & Financial Services

Tagline/ Slogan

Love your bank at last


It will operate seven days a week

Metro Bank STP
Metro Bank Segmentation

Retail and Corporate consumers

Metro Bank Target Market

Middle to higher end customers

Metro Bank Positioning

First new High street bank in over 100 years

Metro Bank SWOT Analysis
Metro Bank Strengths

Below are the Strengths in the SWOT Analysis of Metro Bank:

1. Growth is high. It has increased its account holders
2. At the flagship Holborn store, $200 million in deposits which is four times the total at the average mature American branch: Liquidity risk is less comparatively
3. Inclusion of variety of non-traditional services like pet friendly policy at stores and coin counting machines
4. Many awards have been won in three years which creates credibility in the market

5. It is authorised by the Prudential Regulation Authority and regulated by both the Financial Conduct Authority and the Prudential Regulation Authority

Metro Bank Weaknesses

Here are the weaknesses in the Metro Bank SWOT Analysis:

1. Opened recently and hence consumers may be skeptical about the same
2. Recording losses in PBT. Since its launch, loss has exceeded 100 million pound in three years
3. Difficulty in raising funds from notable investors

Metro Bank Opportunities

Following are the Opportunities in Metro Bank SWOT Analysis:

1. Its unique position as being the first High street bank can be leveraged
2. The non-traditional products can be incentivized and the untapped market of it can be explored
3. Online platform Metro bank More can boost its growth due to increasing internet penetration

Metro Bank Threats

The threats in the SWOT Analysis of Metro Bank are as mentioned:

1. Increasing competitors activity can reduce its market share

2. Fluctuating economic scenarios and unfavorable banking environment

Metro Bank Competition

Below are the top 3 Metro Bank competitors:

1.Lloyd’s Bank
2. RBS
3.Church House Trust

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Metro Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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