Metro Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Metro Bank is one of the leading brands in the banking & financial services sector. Metro Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Metro Bank:

Metro Bank Strengths

  1. Growth is high. It has increased its account holders
  2. At the flagship Holborn store, $200 million in deposits which is four times the total at the average mature American branch: Liquidity risk is less comparatively
  3. Inclusion of variety of non-traditional services like pet friendly policy at stores and coin counting machines
  4. Many awards have been won in three years which creates credibility in the market
  5. It is authorised by the Prudential Regulation Authority and regulated by both the Financial Conduct Authority and the Prudential Regulation Authority

Above are the strengths in the SWOT Analysis of Metro Bank. The strengths of Metro Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Metro Bank Weaknesses

  1. Opened recently and hence consumers may be skeptical about the same
  2. Recording losses in PBT. Since its launch, loss has exceeded 100 million pound in three years
  3. Difficulty in raising funds from notable investors

These were the weaknesses in the Metro Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Metro Bank Opportunities

  1. Its unique position as being the first High street bank can be leveraged
  2. The non-traditional products can be incentivized and the untapped market of it can be explored
  3. Online platform Metro bank More can boost its growth due to increasing internet penetration

Above we covered the opportunities in Metro Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Metro Bank Threats

  1. Increasing competitors activity can reduce its market share
  2. Fluctuating economic scenarios and unfavorable banking environment

The threats in the SWOT Analysis of Metro Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Metro Bank SWOT analysis.

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About Metro Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Metro Bank Overview
Parent Company

Metro Bank


Retail Bank


Banking & Financial Services

Tagline/ Slogan

Love your bank at last


It will operate seven days a week

Metro Bank STP

Retail and Corporate consumers

Target Market

Middle to higher end customers


First new High street bank in over 100 years

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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