Absa Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6915

SWOT Analysis of Absa Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Absa Group

Parent Company

Barclays Africa Group




Banking & Financial Services

Tagline/ Slogan

Today, tomorrow, together


A one-stop bank with dedicated services in South Africa especially

Absa Group STP


Retail, business, corporate and investment banking and wealth management products and services

Target Group

Range of services primarily in South Africa and Nambia


One Stop Bank in Africa

Absa Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Absa Group :

1. Have received many awards like being rated as no. 1 banking brand in SA and as the coolest banking brand in SA for consecutive years
2. The bank recorded an increase in profit showing its strong financial position
3.The appointment of Maria Ramos as the Group Chief Executive.  She is South Africa’s most successful and highly regarded businesswomen
4. The Group’s key focus within Corporate Social Investment (CSI) to improve lives of unprivileged South Africans.

5. Offers banking services to all kinds of customers in South Africa


1. It is regarded as the most expensive bank in South Africa by the people there
2. With the increase in Barclays’ stake in Absa Group, the individuality of the bank is decreasing.
3.Headline earning was decreased for personal loans and retail bank which was a concern


1. The merger of Absa Bank with Barclays African Operations last year
2.Their shared goal of becoming the “go-to” bank in Africa

3. Expand to European and Asian markets


1. Increasing competitor activity can cause brand to lose market share
2.The different working conditions and environment of Barclay Group and Absa Group needs to be taken care of

3. Different regulations for international banks can cause operational inefficiency

Absa Group Competition


Below are the 3 main Absa Group competitors :

1.Standard Bank Group
2.FirstRand Bank Group

The brandguide table above concludes the Absa Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Absa Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: