Published in Banking & Financial Services category by MBA Skool Team
Absa Group is one of the leading brands in the banking & financial services sector. Absa Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Absa Group:
Have received many awards like being rated as no. 1 banking brand in SA and as the coolest banking brand in SA for consecutive years
The bank recorded an increase in profit showing its strong financial position
The appointment of Maria Ramos as the Group Chief Executive.She is South Africa’s most successful and highly regarded businesswomen
The Group’s key focus within Corporate Social Investment (CSI) to improve lives of unprivileged South Africans.
Offers banking services to all kinds of customers in South Africa
Above are the strengths in the SWOT Analysis of Absa Group. The strengths of Absa Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Absa Group Weaknesses
It is regarded as the most expensive bank in South Africa by the people there
With the increase in Barclays’ stake in Absa Group, the individuality of the bank is decreasing.
Headline earning was decreased for personal loans and retail bank which was a concern
These were the weaknesses in the Absa Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Absa Group Opportunities
The merger of Absa Bank with Barclays African Operations last year
Their shared goal of becoming the “go-to” bank in Africa
Expand to European and Asian markets
Above we covered the opportunities in Absa Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Absa Group Threats
Increasing competitor activity can cause brand to lose market share
The different working conditions and environment of Barclay Group and Absa Group needs to be taken care of
Different regulations for international banks can cause operational inefficiency
The threats in the SWOT Analysis of Absa Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Absa Group SWOT analysis.
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About Absa Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
A one-stop bank with dedicated services in South Africa especially
Absa Group STP
Retail, business, corporate and investment banking and wealth management products and services
Range of services primarily in South Africa and Nambia
One Stop Bank in Africa
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