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  3. Public Bank SWOT Analysis

Public Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team Last Updated: March 29, 2023Reading time:

Here is a detailed SWOT analysis of Public Bank covering strengths, weaknesses, opportunities and threats.

Public Bank Strengths

  1.  One of the top 3 banking group in Malaysia by asset size
  2.  Public Bank Group serves the financial needs of over eight million customers from all walks of life in Malaysia and in other countries in which the Group operates
  3.  Unbroken profit track record of the Group
  4.  Leader in residential mortgages, passenger vehicle financing and commercial property financing in Malaysia

Above are the strengths in the SWOT Analysis of Public Bank. The strengths of Public Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Public Bank Weaknesses

  1. Only a regional player and limited global presence
  2. Need more branches as the reach is scarce compared to leading banks

These were the weaknesses in the Public Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Public Bank Opportunities

  1. Overseas Operations and collaborations
  2. Business diversifications like Insurance and Mutual funds
  3. New business specific products for Small and medium scale enterprises

Above we covered the opportunities in Public Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Public Bank Threats

  1. Increasing competition in home mortgages will inevitably result in some compression of the net interest margin
  2. Sovereign Debt crisis in the Euro Zone
  3. Higher capital requirements under Basel III

The threats in the SWOT Analysis of Public Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Public Bank SWOT analysis.

About Public Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Public Bank Overview
Parent Company

Public Bank




Banking & Financial Services

Tagline/ Slogan

Excellence & beyond


A customer caring bank

Public Bank STP

Retail Banking

Target Market

Home Loans, Auto Loans and SMEs


To sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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