1. SWOT Analysis
  2. Banking & Financial Services
  3. Royal Bank of Canada SWOT Analysis

Royal Bank of Canada SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 29, 2023Read time:

Here is a detailed SWOT analysis of Royal Bank of Canada covering strengths, weaknesses, opportunities and threats.

Royal Bank of Canada Strengths

  1. The bank serves seventeen million clients and has 80,100 employees worldwide.
  2. Strong reputation: listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail
  3. Spread across the globe: operations in Canada, the United States, and 50 other countries.
  4. Diverse workforce: employs around 68,480 people.
  5. Strong financials reflected in the financial statements.

Above are the strengths in the SWOT Analysis of Royal Bank of Canada. The strengths of Royal Bank of Canada looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Royal Bank of Canada Weaknesses

  1. Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US
  2. Depended on volatile financial market.
  3. RBC has been had issues and controversies (such as discrimination issue in US, financing of oil sand bitumen extraction, Ottawa branch firebombing, etc).

These were the weaknesses in the Royal Bank of Canada SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Royal Bank of Canada Opportunities

  1. Geographical expansion through mergers, acquisitions and partnerships.
  2. Increase in offerings to cater larger base of customer.
  3. Setting up operations in south-east Asia to leverage on the growing economies

Above we covered the opportunities in Royal Bank of Canada SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Royal Bank of Canada Threats

  1. Vancouver area's housing market is vulnerable to a bust.
  2. Impacted by regulatory and legal changes across the nation.
  3. Facing intensive competition.

The threats in the SWOT Analysis of Royal Bank of Canada are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Royal Bank of Canada SWOT analysis.

About Royal Bank of Canada

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Royal Bank of Canada Overview
Parent Company

RBC Financial Group




Banking & Financial Services

Tagline/ Slogan

Create a bright future for your business


Strive to have a positive economic, environmental and social impact and to provide responsible leadership.

Royal Bank of Canada STP

Institutional investors, Individual investors and enterprises

Target Market

Institutional investors, Individual investors and enterprises looking for retail banking or financial services.


Pioneer in banking, insurance, capital markets, investing and wealth management activities.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Royal Bank of Canada. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin