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  3. Santander SWOT Analysis

Santander SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 24, 2023Read time:

Here is a detailed SWOT analysis of Santander covering strengths, weaknesses, opportunities and threats.

Santander Strengths

  1. Strong Strategic Alliances with other leading institutions
  2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
  3. Robust Operating Performance
  4. Has over 175,000 employees
  5. It has over 90 million customers, 13,000 branches and 2 million shareholders
  6. Sponsor of many sporting events

Above are the strengths in the SWOT Analysis of Santander. The strengths of Santander looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Santander Weaknesses

  1. Dependency on Eurozone policies
  2. Negligible presence in Asia as compared to other banks

These were the weaknesses in the Santander SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Santander Opportunities

  1. Small enterprise banking
  2. Microfinance

Above we covered the opportunities in Santander SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Santander Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment
  3. Changing govt regulations and financial crisis like recessions

The threats in the SWOT Analysis of Santander are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Santander SWOT analysis.

About Santander

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Santander Overview
Parent Company

Santader Group




Banking & Financial Services

Tagline/ Slogan

Values from ideas


Great International Presence

Santander STP

Business and Personal Banking

Target Market

Large enterprises and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Santander. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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