Bajaj Capital SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bajaj Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Capital SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Capital to benchmark its business & performance as compared to the competitors and industry. Bajaj Capital is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Capital competitors and includes Bajaj Capital target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Capital SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bajaj Capital Brand Analysis
Parent Company

BCL group


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Always acting in your interest


Vast experience in Financial Advisory

Bajaj Capital STP
Bajaj Capital Segmentation


Bajaj Capital Target Market

Urban and Rural Investors

Bajaj Capital Positioning

Complete Investment and Stock trading Solutions

Bajaj Capital SWOT Analysis
Bajaj Capital Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Capital:

1. Diverse range of financial products
2.  Known for transparent functioning
3.  State of art I. T solutions for customers like “just trade”

4. Has over 200 branches across states

Bajaj Capital Weaknesses

Here are the weaknesses in the Bajaj Capital SWOT Analysis:

1. Less penetration in rural areas

2. Lack of awareness due to Low publicity

3. People with conservative mindsets prefer gold investment

Bajaj Capital Opportunities

Following are the Opportunities in Bajaj Capital SWOT Analysis:

1. Tapping the growing rural market opportunities
2. Earning Urban Youth looking for investment options

Bajaj Capital Threats

The threats in the SWOT Analysis of Bajaj Capital are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Bajaj Capital Competition

Below are the top 3 Bajaj Capital competitors:

1.  Sharekhan

2.  IIFL

3.  Indiabulls

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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