Bajaj Capital SWOT Analysis, Competitors, STP & USP
SWOT analysis of Bajaj Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Capital SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bajaj Capital to benchmark its business & performance as compared to the competitors and industry. Bajaj Capital is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Capital competitors and includes Bajaj Capital target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bajaj Capital Brand Analysis | |
|---|---|
| Parent Company |
BCL group |
| Category |
Brokerage Houses, Consumer Financial Services |
| Sector | |
| Tagline/ Slogan |
Always acting in your interest |
| USP |
Vast experience in Financial Advisory |
| Bajaj Capital STP | |
| Bajaj Capital Segmentation |
Brokerage |
| Bajaj Capital Target Market |
Urban and Rural Investors |
| Bajaj Capital Positioning |
Complete Investment and Stock trading Solutions |
| Bajaj Capital SWOT Analysis | |
| Bajaj Capital Strengths |
Below are the Strengths in the SWOT Analysis of Bajaj Capital: 1. Diverse range of financial products 4. Has over 200 branches across states |
| Bajaj Capital Weaknesses |
Here are the weaknesses in the Bajaj Capital SWOT Analysis: 1. Less penetration in rural areas 2. Lack of awareness due to Low publicity 3. People with conservative mindsets prefer gold investment |
| Bajaj Capital Opportunities |
Following are the Opportunities in Bajaj Capital SWOT Analysis: 1. Tapping the growing rural market opportunities |
| Bajaj Capital Threats |
The threats in the SWOT Analysis of Bajaj Capital are as mentioned: 1. Stringent Economic measures by Government and RBI |
| Bajaj Capital Competition | |
| Competitors |
Below are the top 3 Bajaj Capital competitors: 1. Sharekhan 2. IIFL 3. Indiabulls |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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