Bajaj Capital SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5729

SWOT analysis of Bajaj Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bajaj Capital is one of the leading brands in the banking & financial services sector. The table below also lists the top Bajaj Capital competitors and elaborates Bajaj Capital segmentation, targeting, positioning & USP.

Bajaj Capital SWOT, Competitors, Marketing STP & Brand analysis Table
Bajaj Capital Brand Analysis
Parent Company

BCL group


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Always acting in your interest


Vast experience in Financial Advisory

Bajaj Capital STP


Target Group

Urban and Rural Investors


Complete Investment and Stock trading Solutions

Bajaj Capital SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Capital. Strengths are:

1. Diverse range of financial products
2.  Known for transparent functioning
3.  State of art I. T solutions for customers like “just trade”

4. Has over 200 branches across states


Here are the weaknesses in the Bajaj Capital SWOT Analysis:

1. Less penetration in rural areas

2. Lack of awareness due to Low publicity

3. People with conservative mindsets prefer gold investment


Following are the Opportunities in Bajaj Capital SWOT Analysis:

1. Tapping the growing rural market opportunities
2. Earning Urban Youth looking for investment options


The threats in the SWOT Analysis of Bajaj Capital are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Bajaj Capital Competition

Below are the top 3 Bajaj Capital competitors:

1.  Sharekhan

2.  IIFL

3.  Indiabulls

The brandguide table above concludes the Bajaj Capital SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bajaj Capital. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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