SWOT analysis of Bajaj Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Capital SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bajaj Capital to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bajaj Capital is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Capital competitors and includes Bajaj Capital target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bajaj Capital Brand Analysis | |
|---|---|
| Parent Company |
BCL group |
| Category |
Brokerage Houses, Consumer Financial Services |
| Sector | |
| Tagline/ Slogan |
Always acting in your interest |
| USP |
Vast experience in Financial Advisory |
| Bajaj Capital STP | |
| Bajaj Capital Segmentation |
Brokerage |
| Bajaj Capital Target Market |
Urban and Rural Investors |
| Bajaj Capital Positioning |
Complete Investment and Stock trading Solutions |
| Bajaj Capital SWOT Analysis | |
| Bajaj Capital Strengths |
Below are the Strengths in the SWOT Analysis of Bajaj Capital: 1. Diverse range of financial products 4. Has over 200 branches across states |
| Bajaj Capital Weaknesses |
Here are the weaknesses in the Bajaj Capital SWOT Analysis: 1. Less penetration in rural areas 2. Lack of awareness due to Low publicity 3. People with conservative mindsets prefer gold investment |
| Bajaj Capital Opportunities |
Following are the Opportunities in Bajaj Capital SWOT Analysis: 1. Tapping the growing rural market opportunities |
| Bajaj Capital Threats |
The threats in the SWOT Analysis of Bajaj Capital are as mentioned: 1. Stringent Economic measures by Government and RBI |
| Bajaj Capital Competition | |
| Competitors |
Below are the top 3 Bajaj Capital competitors: 1. Sharekhan 2. IIFL 3. Indiabulls |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bajaj Capital. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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