Bajaj Capital SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5538
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SWOT analysis of Bajaj Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bajaj Capital is one of the leading brands in the banking & financial services sector. The table below also lists the top Bajaj Capital competitors and elaborates Bajaj Capital segmentation, targeting, positioning & USP.

Bajaj Capital

Parent Company

BCL group

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Always acting in your interest

USP

Vast experience in Financial Advisory

Bajaj Capital STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

Bajaj Capital SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Capital. Strengths are:

1. Diverse range of financial products
2.  Known for transparent functioning
3.  State of art I. T solutions for customers like “just trade”

4. Has over 200 branches across states

Weaknesses

Here are the weaknesses in the Bajaj Capital SWOT Analysis:

1. Less penetration in rural areas

2. Lack of awareness due to Low publicity

3. People with conservative mindsets prefer gold investment

Opportunities

Following are the Opportunities in Bajaj Capital SWOT Analysis:

1. Tapping the growing rural market opportunities
2. Earning Urban Youth looking for investment options

Threats

The threats in the SWOT Analysis of Bajaj Capital are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Bajaj Capital Competition

Competitors

Below are the top 3 Bajaj Capital competitors:

1.  Sharekhan

2.  IIFL

3.  Indiabulls


The brandguide table above concludes the Bajaj Capital SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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