Bajaj Capital SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4287

SWOT Analysis of Bajaj Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Capital

Parent Company

BCL group


Brokerage Houses, Consumer Financial Services


Banking and Financial Services

Tagline/ Slogan

Always acting in your interest


Vast experience in Financial Advisory




Target Group

Urban and Rural Investors


Complete Investment and Stock trading Solutions

SWOT Analysis


1. Diverse range of financial products
2.  Known for transparent functioning
3.  State of art I. T solutions for customers like “just trade”

4. Has over 200 branches across states


1. Less penetration in rural areas

2. Lack of awareness due to Low publicity

3. People with conservative mindsets prefer gold investment


1. Tapping the growing rural market opportunities
2. Earning Urban Youth looking for investment options


1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market



1.  Sharekhan

2.  IIFL

3.  Indiabulls

The table above concludes the Bajaj Capital SWOT analysis along with its marketing and brand parameters.


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