SWOT Analysis of Bajaj Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bajaj Capital |
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Parent Company |
BCL group |
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Category |
Brokerage Houses, Consumer Financial Services |
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Sector |
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Tagline/ Slogan |
Always acting in your interest |
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USP |
Vast experience in Financial Advisory |
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Bajaj Capital STP |
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Segment |
Brokerage |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Investment and Stock trading Solutions |
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Bajaj Capital SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Capital : 1. Diverse range of financial products 4. Has over 200 branches across states |
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Weaknesses |
1. Less penetration in rural areas 2. Lack of awareness due to Low publicity 3. People with conservative mindsets prefer gold investment |
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Opportunities |
1. Tapping the growing rural market opportunities |
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Threats |
1. Stringent Economic measures by Government and RBI |
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Bajaj Capital Competition |
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Competitors |
Below are the 3 main Bajaj Capital competitors : 1. Sharekhan 2. IIFL 3. Indiabulls |
The brandguide table above concludes the Bajaj Capital SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Bajaj Capital. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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