SWOT Analysis of Indiabulls Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Indiabulls Financial Services |
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Parent Company |
Indiabulls Group |
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Category |
Brokerage Houses, Consumer Financial Services, Real Estate |
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Sector |
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Tagline/ Slogan |
Quality on time |
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USP |
Fastest growing Brokerage house |
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Indiabulls Financial Services STP |
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Segment |
Brokerage |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Investment and Stock trading Solutions |
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Indiabulls Financial Services SWOT Analysis |
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Strengths |
1. innovative range of financial products 3. Exposure updating tie-ups with leading banks 4. Well diverse Investment portfolio 5. Has over 500000 clients and over 20,000 employees |
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Weaknesses |
1. High risk exposure in investments in power and real estate |
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Opportunities |
1. Opportunities in the growing cities |
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Threats |
1. Stringent Economic measures by Government and RBI |
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Indiabulls Financial Services Competition |
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Competitors |
1. Sharekhan 2. IIFL 3. Religare |
The brandguide table above concludes the Indiabulls Financial Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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