Indiabulls Financial Services SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Indiabulls Financial Services analyses the brand by its strengths, weaknesses, opportunities & threats. In Indiabulls Financial Services SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indiabulls Financial Services to benchmark its business & performance as compared to the competitors. Indiabulls Financial Services is one of the leading brands in the banking & financial services sector.

The article below lists the Indiabulls Financial Services SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Indiabulls Financial Services SWOT Analysis:

SWOT Analysis of Indiabulls Financial Services

For Indiabulls Financial Services, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Indiabulls Financial Services Strengths

The strengths of Indiabulls Financial Services looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Indiabulls Financial Services :

1. innovative range of financial products
2.  Most competitive brokerage and DP charges

3. Exposure updating tie-ups with leading banks

4. Well diverse Investment portfolio

5. Has over 500000 clients and over 20,000 employees
6. Indiabulls has presence in the Real Estate, Infrastructure, Financial Services, Securities, Retail, Multiplex and Power sectors

Indiabulls Financial Services Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Indiabulls Financial Services SWOT Analysis:

1.  High risk exposure in investments in power and real estate


Indiabulls Financial Services Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Indiabulls Financial Services SWOT Analysis:

1. Opportunities in the growing cities
2. Urban Youth looking for investment options

Indiabulls Financial Services Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Indiabulls Financial Services are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market


Indiabulls Financial Services Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Indiabulls Financial Services:

1.  Sharekhan

2.  IIFL

3.  Religare

Hence this concludes the Indiabulls Financial Services SWOT analysis.

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About Indiabulls Financial Services

Indiabulls Financial Services Overview
Parent Company

Indiabulls Group

Category

Brokerage Houses, Consumer Financial Services, Real Estate

Sector

Banking & Financial Services

Tagline/ Slogan

Quality on time

USP

Fastest growing Brokerage house

Indiabulls Financial Services STP
Segmentation

Brokerage

Target Market

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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