Indiabulls Financial Services SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4560
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SWOT Analysis of Indiabulls Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indiabulls Financial Services

Parent Company

Indiabulls Group

Category

Brokerage Houses, Consumer Financial Services, Real Estate

Sector

Banking & Financial Services

Tagline/ Slogan

Quality on time

USP

Fastest growing Brokerage house

Indiabulls Financial Services STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

Indiabulls Financial Services SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indiabulls Financial Services. Strengths are:

1. innovative range of financial products
2.  Most competitive brokerage and DP charges

3. Exposure updating tie-ups with leading banks

4. Well diverse Investment portfolio

5. Has over 500000 clients and over 20,000 employees
6. Indiabulls has presence in the Real Estate, Infrastructure, Financial Services, Securities, Retail, Multiplex and Power sectors

Weaknesses

Here are the weaknesses of Indiabulls Financial Services :

1.  High risk exposure in investments in power and real estate

Opportunities

Following are the Opportunities of Indiabulls Financial Services :

1. Opportunities in the growing cities
2. Urban Youth looking for investment options

Threats

The threats of Indiabulls Financial Services are as mentioned :

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Indiabulls Financial Services Competition

Competitors

Below are the 3 main Indiabulls Financial Services competitors :

1.  Sharekhan

2.  IIFL

3.  Religare


The brandguide table above concludes the Indiabulls Financial Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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