MasterCard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of MasterCard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MasterCard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MasterCard to benchmark its business & performance as compared to the competitors and industry. As of 2020, MasterCard is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MasterCard competitors and includes MasterCard target market, segmentation, positioning & Unique Selling Proposition (USP).

MasterCard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MasterCard Brand Analysis
Parent Company

MasterCard Incorporated


Credit Card Company, Consumer Finance


Banking & Financial Services

Tagline/ Slogan

Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce


Strong global presence

MasterCard STP
MasterCard Segmentation

Credit card users looking for payment solutions

MasterCard Target Market

Retail consumers from the urban areas

MasterCard Positioning

Credit and financial solutions

MasterCard SWOT Analysis
MasterCard Strengths

Below are the Strengths in the SWOT Analysis of MasterCard:

1. More than 23 billion transactions per year
2. Aggressive publicity and branding
3. Presence in over 100 countries and 5600 employees

4. Multiple platform usage
5. Sports sponsorships like World Cup’s and other major events

MasterCard Weaknesses

Here are the weaknesses in the MasterCard SWOT Analysis:

1.  High exposure to risk and frauds

2. Litigation risks
3. The European Union has repeatedly expressed concern over the dominance of Mastercard

MasterCard Opportunities

Following are the Opportunities in MasterCard SWOT Analysis:

1.  Cashless economies
2.  Digital currency increasing with technological advancements

MasterCard Threats

The threats in the SWOT Analysis of MasterCard are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

MasterCard Competition

1.  VISA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MasterCard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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