MasterCard SWOT Analysis
MasterCard is one of the leading brands in the banking & financial services sector. MasterCard SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MasterCard:
Quick Glance:
MasterCard Strengths
- More than 23 billion transactions per year
- Aggressive publicity and branding
- Presence in over 100 countries and 5600 employees
- Multiple platform usage
- Sports sponsorships like World Cup’s and other major events
Above are the strengths in the SWOT Analysis of MasterCard. The strengths of MasterCard looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MasterCard Weaknesses
- High exposure to risk and frauds
- Litigation risks
- The European Union has repeatedly expressed concern over the dominance of Mastercard
These were the weaknesses in the MasterCard SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about MasterCard
MasterCard Opportunities
- Cashless economies
- Digital currency increasing with technological advancements
Above we covered the opportunities in MasterCard SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MasterCard Threats
- Stringent economic policies world over
- Highlycompetitive environment
The threats in the SWOT Analysis of MasterCard are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the MasterCard SWOT analysis.
Continue reading more about the brand/company.
About MasterCard
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MasterCard Overview | |
|---|---|
| Parent Company |
MasterCard Incorporated |
| Category |
Credit Card Company, Consumer Finance |
| Sector | |
| Tagline/ Slogan |
Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce |
| USP |
Strong global presence |
| MasterCard STP | |
| Segmentation |
Credit card users looking for payment solutions |
| Target Market |
Retail consumers from the urban areas |
| Positioning |
Credit and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to MasterCard. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
