MasterCard SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of MasterCard analyses the brand by its strengths, weaknesses, opportunities & threats. In MasterCard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MasterCard to benchmark its business & performance as compared to the competitors. MasterCard is one of the leading brands in the banking & financial services sector.

The article below lists the MasterCard SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MasterCard SWOT Analysis:

SWOT Analysis of MasterCard

For MasterCard, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MasterCard Strengths

The strengths of MasterCard looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MasterCard :

1. More than 23 billion transactions per year
2. Aggressive publicity and branding
3. Presence in over 100 countries and 5600 employees

4. Multiple platform usage
5. Sports sponsorships like World Cup’s and other major events

MasterCard Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MasterCard SWOT Analysis:

1.  High exposure to risk and frauds

2. Litigation risks
3. The European Union has repeatedly expressed concern over the dominance of Mastercard

MasterCard Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MasterCard SWOT Analysis:

1.  Cashless economies
2.  Digital currency increasing with technological advancements

MasterCard Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MasterCard are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

Hence this concludes the MasterCard SWOT analysis.

Continue reading more about the brand/company.

About MasterCard

MasterCard Overview
Parent Company

MasterCard Incorporated


Credit Card Company, Consumer Finance


Banking & Financial Services

Tagline/ Slogan

Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce


Strong global presence

MasterCard STP

Credit card users looking for payment solutions

Target Market

Retail consumers from the urban areas


Credit and financial solutions

MasterCard Competitors

1.  VISA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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