MasterCard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5736

SWOT Analysis of MasterCard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

MasterCard Incorporated


Credit Card Company, Consumer Finance


Banking and Financial Services

Tagline/ Slogan

Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce


Strong global presence



Credit card users looking for payment solutions

Target Group

Retail consumers from the urban areas


Credit and financial solutions

SWOT Analysis


1. More than 23 billion transactions per year
2. Aggressive publicity and branding
3. Presence in over 100 countries and 5600 employees

4. Multiple platform usage
5. Sports sponsorships like World Cup’s and other major events


1.  High exposure to risk and frauds

2. Litigation risks
3. The European Union has repeatedly expressed concern over the dominance of Mastercard


1.  Cashless economies
2.  Digital currency increasing with technological advancements


1.  Stringent economic policies world over
2.  Highly  competitive environment



1.  VISA

The table above concludes the MasterCard SWOT analysis along with its marketing and brand parameters.


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