MasterCard SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

MasterCard SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MasterCard, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

MasterCard is one of the leading brands in the banking & financial services sector. The article below lists the MasterCard SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of MasterCard

For MasterCard, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MasterCard Strengths

The strengths of MasterCard looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of MasterCard :

1. More than 23 billion transactions per year
2. Aggressive publicity and branding
3. Presence in over 100 countries and 5600 employees

4. Multiple platform usage
5. Sports sponsorships like World Cup’s and other major events

MasterCard Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MasterCard SWOT Analysis:

1.  High exposure to risk and frauds

2. Litigation risks
3. The European Union has repeatedly expressed concern over the dominance of Mastercard

Read more about MasterCard

    MasterCard Opportunities

    The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MasterCard SWOT Analysis:

    1.  Cashless economies
    2.  Digital currency increasing with technological advancements

    MasterCard Threats

    The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MasterCard are as mentioned:

    1.  Stringent economic policies world over
    2.  Highly  competitive environment

    Hence this concludes the MasterCard SWOT analysis.

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    About MasterCard

    MasterCard Overview
    Parent Company

    MasterCard Incorporated


    Credit Card Company, Consumer Finance


    Banking & Financial Services

    Tagline/ Slogan

    Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce


    Strong global presence

    MasterCard STP

    Credit card users looking for payment solutions

    Target Market

    Retail consumers from the urban areas


    Credit and financial solutions

    MasterCard Competitors

    1.  VISA

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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