ABN AMRO SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4936
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SWOT Analysis of ABN AMRO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ABN AMRO

Parent Company

ABN AMRO

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Making more possible

USP

Presence in emerging economies

STP

Segment

Merchant and Personal Banking

Target Group

Large enterprises and rich individual investors

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Integrated approach towards wealth management and banking
2. Emphasis on sustainability, putting environment first
3. Large international network

4. Emphasis on Customer Satisfaction
5. Has over 110,000 employees globally and operations in over 63 countries
6. Offers services like Asset management, Commercial banking, Investment banking, Private banking, Retail banking

Weaknesses

1.  Inadequate Publicity as compared to other leading banks

2. Low presence and penetration in emerging economies

3. Legal issue with Goldman Sachs

Opportunities

1.  Rural and agri banking
2.  Institutional banking
3. Expansion opportunities in other countries

Threats

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt regulations and unstable financial conditions

Competition

Competitors

1.  Credit Suisse
2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas

7. HSBC

8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley


The table above concludes the ABN AMRO SWOT analysis along with its marketing and brand parameters.

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