ABN AMRO SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

ABN AMRO SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ABN AMRO, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ABN AMRO to benchmark its business & performance as compared to the competitors, and make strategic improvements. ABN AMRO is one of the leading brands in the banking & financial services sector.

The article below lists the ABN AMRO SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ABN AMRO SWOT Analysis:

SWOT Analysis of ABN AMRO

For ABN AMRO, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ABN AMRO Strengths

The strengths of ABN AMRO looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ABN AMRO :

1. Integrated approach towards wealth management and banking
2. Emphasis on sustainability, putting environment first
3. Large international network

4. Emphasis on Customer Satisfaction
5. Has over 110,000 employees globally and operations in over 63 countries
6. Offers services like Asset management, Commercial banking, Investment banking, Private banking, Retail banking

ABN AMRO Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ABN AMRO SWOT Analysis:

1.  Inadequate Publicity as compared to other leading banks

2. Low presence and penetration in emerging economies

3. Legal issue with Goldman Sachs

ABN AMRO Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ABN AMRO SWOT Analysis:

1.  Rural and agri banking
2.  Institutional banking
3. Expansion opportunities in other countries

ABN AMRO Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ABN AMRO are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt regulations and unstable financial conditions

ABN AMRO Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of ABN AMRO:

1.  Credit Suisse
2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas


8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley

Hence this concludes the ABN AMRO SWOT analysis.

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ABN AMRO Overview
Parent Company





Banking & Financial Services

Tagline/ Slogan

Making more possible


Presence in emerging economies


Merchant and Personal Banking

Target Market

Large enterprises and rich individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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