ABN AMRO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ABN AMRO analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ABN AMRO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ABN AMRO to benchmark its business & performance as compared to the competitors and industry. As of 2020, ABN AMRO is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ABN AMRO competitors and includes ABN AMRO target market, segmentation, positioning & Unique Selling Proposition (USP).

ABN AMRO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ABN AMRO Brand Analysis
Parent Company





Banking & Financial Services

Tagline/ Slogan

Making more possible


Presence in emerging economies

ABN AMRO Segmentation

Merchant and Personal Banking

ABN AMRO Target Market

Large enterprises and rich individual investors

ABN AMRO Positioning

Complete Banking and financial solutions

ABN AMRO Strengths

Below are the Strengths in the SWOT Analysis of ABN AMRO:

1. Integrated approach towards wealth management and banking
2. Emphasis on sustainability, putting environment first
3. Large international network

4. Emphasis on Customer Satisfaction
5. Has over 110,000 employees globally and operations in over 63 countries
6. Offers services like Asset management, Commercial banking, Investment banking, Private banking, Retail banking

ABN AMRO Weaknesses

Here are the weaknesses in the ABN AMRO SWOT Analysis:

1.  Inadequate Publicity as compared to other leading banks

2. Low presence and penetration in emerging economies

3. Legal issue with Goldman Sachs

ABN AMRO Opportunities

Following are the Opportunities in ABN AMRO SWOT Analysis:

1.  Rural and agri banking
2.  Institutional banking
3. Expansion opportunities in other countries

ABN AMRO Threats

The threats in the SWOT Analysis of ABN AMRO are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt regulations and unstable financial conditions

ABN AMRO Competition

Below are the top 10 ABN AMRO competitors:

1.  Credit Suisse
2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas


8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ABN AMRO. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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