ABN AMRO SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6495
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SWOT Analysis of ABN AMRO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ABN AMRO

Parent Company

ABN AMRO

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Making more possible

USP

Presence in emerging economies

ABN AMRO STP

Segment

Merchant and Personal Banking

Target Group

Large enterprises and rich individual investors

Positioning

Complete Banking and financial solutions

ABN AMRO SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ABN AMRO. Strengths are:

1. Integrated approach towards wealth management and banking
2. Emphasis on sustainability, putting environment first
3. Large international network

4. Emphasis on Customer Satisfaction
5. Has over 110,000 employees globally and operations in over 63 countries
6. Offers services like Asset management, Commercial banking, Investment banking, Private banking, Retail banking

Weaknesses

Here are the weaknesses of ABN AMRO :

1.  Inadequate Publicity as compared to other leading banks

2. Low presence and penetration in emerging economies

3. Legal issue with Goldman Sachs

Opportunities

Following are the Opportunities of ABN AMRO :

1.  Rural and agri banking
2.  Institutional banking
3. Expansion opportunities in other countries

Threats

The threats of ABN AMRO are as mentioned :

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt regulations and unstable financial conditions

ABN AMRO Competition

Competitors

Below are the 10 main ABN AMRO competitors :

1.  Credit Suisse
2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas

7. HSBC

8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley


The brandguide table above concludes the ABN AMRO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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