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  3. BNP Paribas SWOT Analysis

BNP Paribas SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: August 28, 2023Read time:

Here is a detailed SWOT analysis of BNP Paribas covering strengths, weaknesses, opportunities and threats.

BNP Paribas Strengths

  1. Strong brand name and good financial position
  2. One of the biggest banking group across the world
  3. Wide geographic presence
  4. High brand visibility

Above are the strengths in the SWOT Analysis of BNP Paribas. The strengths of BNP Paribas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BNP Paribas Weaknesses

  1. Intense competition in the banking sector

These were the weaknesses in the BNP Paribas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BNP Paribas Opportunities

  1. Expansion in other countries like China
  2. Diversifying portfolios for customers
  3. Mobile and retail banking is expanding

Above we covered the opportunities in BNP Paribas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BNP Paribas Threats

  1. Fraudulent cases
  2. Legal issues
  3. Affect of govt regulations and financial crisis

The threats in the SWOT Analysis of BNP Paribas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BNP Paribas SWOT analysis.

About BNP Paribas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BNP Paribas Overview
Parent Company

BNP Paribas S.A.




Banking & Financial Services

Tagline/ Slogan

The bank for changing world


BNP Paribas S.A. is the largest global banking group in the world

BNP Paribas STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


An institution which provides services which adapt with changing times

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BNP Paribas. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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