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CIMB Group Holdings SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: April 24, 2023Read time:

Here is a detailed SWOT analysis of CIMB Group Holdings covering strengths, weaknesses, opportunities and threats.

CIMB Group Holdings Strengths

  1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups
  2. Large customer base of about 7 million customers in over 14 countries
  3. CIMB Group has the widest retail branch network across the ASEAN region
  4.  With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product
  5. It operates across ASEAN under several corporate entities

Above are the strengths in the SWOT Analysis of CIMB Group Holdings. The strengths of CIMB Group Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CIMB Group Holdings Weaknesses

  1. Competition from international banks means limited market growth
  2. Presence restricted to South East Asian nations only.

These were the weaknesses in the CIMB Group Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CIMB Group Holdings Opportunities

  1. Opportunity to acquire customers outside ASEAN.
  2. Products to help small scale entrepreneurs.
  3. New organization structure & training programmes for employees.
  4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.

Above we covered the opportunities in CIMB Group Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CIMB Group Holdings Threats

  1. Natural disasters, i.e, Tsunami and Earthquakes.
  2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses.
  3. Global slowdown.

The threats in the SWOT Analysis of CIMB Group Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CIMB Group Holdings SWOT analysis.

About CIMB Group Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CIMB Group Holdings Overview
Parent Company

CIMB Group Holdings Berhad (CGHB)


Banking & Asset Management


Banking & Financial Services

Tagline/ Slogan

Forward Banking; ASEAN for you


Regional universal bank operating in growing ASEAN economies

CIMB Group Holdings STP

Asian countries

Target Market

ASEAN nations


To be Southeast Asia’s Most Valued Universal Bank

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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