UBS SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5697

SWOT Analysis of UBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Union bank of Switzerland and  Swiss Bank Corporation




Banking and finance

Tagline/ Slogan

You and us; Here today. Here tomorrow


Strong global presence



Merchant and Personal Banking

Target Group

Enterprises and individual investors


Complete Banking and financial solutions

SWOT Analysis


1. Solid Franchise model
2. Strong Investment portfolio
3. Considered as the world's second largest manager of private wealth assets
4. Has over 80,000 employees and present in over 50 countries
5. Service offered are Investment Banking. Investment Management

Wealth Management, Private Banking, Corporate Banking, Consumer Banking, Mortgages, Credit Cards


1.  Trader scam controversies

2. U.S tax evasion controversies have dented its brand image
3. Lack of presence in the global market as compared to other leading banks


1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in retail banking in emerging economies


1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt policies and global financial crises



1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. Standard Chartered Bank

The table above concludes the UBS SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to UBS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: