UBS SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

UBS SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of UBS, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

UBS is one of the leading brands in the banking & financial services sector. The article below lists the UBS SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of UBS

For UBS, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

UBS Strengths

The strengths of UBS looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of UBS :

1. Solid Franchise model
2. Strong Investment portfolio
3. Considered as the world's second largest manager of private wealth assets
4. Has over 80,000 employees and present in over 50 countries
5. Service offered are Investment Banking. Investment Management

Wealth Management, Private Banking, Corporate Banking, Consumer Banking, Mortgages, Credit Cards

UBS Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the UBS SWOT Analysis:

1.  Trader scam controversies

2. U.S tax evasion controversies have dented its brand image
3. Lack of presence in the global market as compared to other leading banks

Read more about UBS

UBS Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in UBS SWOT Analysis:

1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in retail banking in emerging economies

UBS Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of UBS are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt policies and global financial crises

UBS Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of UBS:

1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. Standard Chartered Bank

Hence this concludes the UBS SWOT analysis.

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About UBS

UBS Overview
Parent Company

Union bank of Switzerland and  Swiss Bank Corporation




Banking & Financial Services

Tagline/ Slogan

You and us; Here today. Here tomorrow


Strong global presence


Merchant and Personal Banking

Target Market

Enterprises and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to UBS. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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