UBS SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of UBS covering strengths, weaknesses, opportunities and threats.

UBS Strengths

  1. Solid Franchise model
  2. Strong Investment portfolio
  3. Considered as the world's second largest manager of private wealth assets
  4. Has over 80,000 employees and present in over 50 countries
  5. Service offered are Investment Banking. Investment Management
  6. Wealth Management, Private Banking, Corporate Banking, Consumer Banking, Mortgages, Credit Cards

Above are the strengths in the SWOT Analysis of UBS. The strengths of UBS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

UBS Weaknesses

  1. Trader scam controversies
  2. U.S tax evasion controversies have dented its brand image
  3. Lack of presence in the global market as compared to other leading banks

These were the weaknesses in the UBS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

UBS Opportunities

  1. Growing Forex market
  2. Emerging stock markets
  3. Expansion in retail banking in emerging economies

Above we covered the opportunities in UBS SWOT Analysis. The opportunities for any brand can include prospects of future growth.

UBS Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment
  3. Govt policies and global financial crises

The threats in the SWOT Analysis of UBS are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the UBS SWOT analysis.

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About UBS

The table below gives the brand overview along with its target market, segmentation, positioning & USP

UBS Overview
Parent Company

Union bank of Switzerland and  Swiss Bank Corporation

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

You and us; Here today. Here tomorrow

USP

Strong global presence

UBS STP
Segmentation

Merchant and Personal Banking

Target Market

Enterprises and individual investors

Positioning

Complete Banking and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to UBS. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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