UBS SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of UBS analyses the brand/company with its strengths, weaknesses, opportunities & threats. In UBS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like UBS to benchmark its business & performance as compared to the competitors and industry. As of 2020, UBS is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top UBS competitors and includes UBS target market, segmentation, positioning & Unique Selling Proposition (USP).

UBS SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
UBS Brand Analysis
Parent Company

Union bank of Switzerland and  Swiss Bank Corporation




Banking & Financial Services

Tagline/ Slogan

You and us; Here today. Here tomorrow


Strong global presence

UBS Segmentation

Merchant and Personal Banking

UBS Target Market

Enterprises and individual investors

UBS Positioning

Complete Banking and financial solutions

UBS SWOT Analysis
UBS Strengths

Below are the Strengths in the SWOT Analysis of UBS:

1. Solid Franchise model
2. Strong Investment portfolio
3. Considered as the world's second largest manager of private wealth assets
4. Has over 80,000 employees and present in over 50 countries
5. Service offered are Investment Banking. Investment Management

Wealth Management, Private Banking, Corporate Banking, Consumer Banking, Mortgages, Credit Cards

UBS Weaknesses

Here are the weaknesses in the UBS SWOT Analysis:

1.  Trader scam controversies

2. U.S tax evasion controversies have dented its brand image
3. Lack of presence in the global market as compared to other leading banks

UBS Opportunities

Following are the Opportunities in UBS SWOT Analysis:

1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in retail banking in emerging economies

UBS Threats

The threats in the SWOT Analysis of UBS are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt policies and global financial crises

UBS Competition

Below are the top 11 UBS competitors:

1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. Standard Chartered Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to UBS. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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