Published in Banking & Financial Services category by MBA Skool Team
UBS is one of the leading brands in the banking & financial services sector. UBS SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of UBS:
Above are the strengths in the SWOT Analysis of UBS. The strengths of UBS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Trader scam controversies
U.S tax evasion controversies have dented its brand image
Lack of presence in the global market as compared to other leading banks
These were the weaknesses in the UBS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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