Blackstone Group SWOT Analysis, USP & Competitors

Blackstone Group

Parent Company

Blackstone

Category

Private Equity and Investment Banking

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Global investment and advisory firm

Blackstone Group STP

Segment

Investors and Clients looking to invest

Target Group

Firms looking for financial services, private equity, etc.

Positioning

Leader in the fastest growing asset management segment

Blackstone Group SWOT Analysis

Strengths

1. Brand equity of the brand name
2. Advanced and superior technology gives them an upper hand over the competitors
3. Customer loyalty is an advantage for the brand
4. Sheer size of Blackstone with over 1500 financial analysts and experts

5. The company has made significant investments in big companies

6.It has expertise in Private Equity, Investment Banking, Investment Management, Asset Management

Weaknesses

1. Criticism of the brand due to self-dealing, which caused a lot of trouble

2. Limited diversified product mix as compared to other traditional asset management firms

Opportunities

1. Volcker rule restricting large banks’ ability to invest in alternative assets, reducing competition
2.International market expansion
3. New products and services

Threats

1. Economic fluctuations and a weak economy
2. Intense competition
3.Regulation to oversee private equity and hedge funds

4. Substitutes- Alternate investing possibilities

Blackstone Group Competition

Competitors

1.Goldman Sachs
2.Kohlberg Kravis & Co.
3.Bain Capital LLC

4.Carlyle Group

5.Texas Pacific Group