Blackstone Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Blackstone Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blackstone Group

Parent Company



Private Equity and Investment Banking


Financial Services

Tagline/ Slogan



Global investment and advisory firm



Investors and Clients looking to invest

Target Group

Firms looking for financial services, private equity, etc.


Leader in the fastest growing asset management segment

SWOT Analysis


1. Brand equity of the brand name
2. Advanced and superior technology gives them an upper hand over the competitors
3. Customer loyalty is an advantage for the brand
4. Sheer size of Blackstone with over 1500 financial analysts and experts

5. The company has made significant investments in big companies

6.It has expertise in Private Equity, Investment Banking, Investment Management, Asset Management


1. Criticism of the brand due to self-dealing, which caused a lot of trouble

2. Limited diversified product mix as compared to other traditional asset management firms


1. Volcker rule restricting large banks’ ability to invest in alternative assets, reducing competition
2.International market expansion
3. New products and services


1. Economic fluctuations and a weak economy
2. Intense competition
3.Regulation to oversee private equity and hedge funds

4. Substitutes- Alternate investing possibilities



1.Goldman Sachs
2.Kohlberg Kravis & Co.
3.Bain Capital LLC

4.Carlyle Group

5.Texas Pacific Group

The table above concludes the Blackstone Group SWOT analysis along with its marketing and brand parameters.


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