Blackstone Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2513

SWOT Analysis of Blackstone Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blackstone Group

Parent Company



Private Equity and Investment Banking


Banking & Financial Services

Tagline/ Slogan



Global investment and advisory firm

Blackstone Group STP


Investors and Clients looking to invest

Target Group

Firms looking for financial services, private equity, etc.


Leader in the fastest growing asset management segment

Blackstone Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blackstone Group :

1. Brand equity of the brand name
2. Advanced and superior technology gives them an upper hand over the competitors
3. Customer loyalty is an advantage for the brand
4. Sheer size of Blackstone with over 1500 financial analysts and experts

5. The company has made significant investments in big companies

6.It has expertise in Private Equity, Investment Banking, Investment Management, Asset Management


1. Criticism of the brand due to self-dealing, which caused a lot of trouble

2. Limited diversified product mix as compared to other traditional asset management firms


1. Volcker rule restricting large banks’ ability to invest in alternative assets, reducing competition
2.International market expansion
3. New products and services


1. Economic fluctuations and a weak economy
2. Intense competition
3.Regulation to oversee private equity and hedge funds

4. Substitutes- Alternate investing possibilities

Blackstone Group Competition


Below are the 5 main Blackstone Group competitors :

1.Goldman Sachs
2.Kohlberg Kravis & Co.
3.Bain Capital LLC

4.Carlyle Group

5.Texas Pacific Group

The brandguide table above concludes the Blackstone Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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