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Franklin Templeton Investments SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: April 11, 2023Read time:

Here is a detailed SWOT analysis of Franklin Templeton Investments covering strengths, weaknesses, opportunities and threats.

Franklin Templeton Investments Strengths

  1. Huge array of offerings: investment solutions for U.S. investors including mutual funds, retirement savings vehicles and over 500 college savings plans.
  2. History of robust business and growth
  3. Reputed brand image Ranked amongst top 10 securities companies
  4. Specializes in conservatively managed mutual funds
  5. Sponsorships of sports events globally
  6. A pioneer in global investing with clients in 150+ countries

Above are the strengths in the SWOT Analysis of Franklin Templeton Investments. The strengths of Franklin Templeton Investments looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Franklin Templeton Investments Weaknesses

  1. Internal contingency may arise due to high dependency over brokers/dealers and investment advisors.
  2. Liquity pressure on company due to high fixed income.
  3. Business concentrated across US increases firm’s dependency on US market.

These were the weaknesses in the Franklin Templeton Investments SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Franklin Templeton Investments Opportunities

  1. Scope of market expansion: increasing offerings to customers.
  2. Growth through mergers and acquisitions: Partnering/investing in foreign market to diversify on global scale.
  3. Rising demand for international stock in US between 2008 and 2011

Above we covered the opportunities in Franklin Templeton Investments SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Franklin Templeton Investments Threats

  1. Can be adversely impacted by new rules and laws: A change in law can put pressure on profit margins, leading to change in company policy which might have cascading repercussions.
  2. Financial consolidation might lead to units being merged.                 3. Increasing competition: Competition from peers and new entrants in the industry.

The threats in the SWOT Analysis of Franklin Templeton Investments are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Franklin Templeton Investments SWOT analysis.

About Franklin Templeton Investments

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Franklin Templeton Investments Overview
Parent Company

Franklin Templeton Investments


Investment Services


Banking & Financial Services

Tagline/ Slogan

Gain from our perspective


Multiple world-class investment management groups – Franklin, Templeton and Mutual Series

Franklin Templeton Investments STP

Individuals, institutions, trusts, partnerships and other clients looking for financial service to manage their funds

Target Market

Rich individuals, institutions and partnerships


Pioneer in global investing

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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