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Bank Audi SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: March 14, 2023Read time:

Here is a detailed SWOT analysis of Bank Audi covering strengths, weaknesses, opportunities and threats.

Bank Audi Strengths

  1. Lebanon's largest bank in terms of both customer deposits and total assets
  2. Largest shareholder of the company is the Deutsche Bank
  3. First Lebanese bank to create a comprehensive corporate art collection, located in three of the bank’s buildings
  4. Strong assets and good financial position
  5. Largest branch network in Lebanon
  6. Debt was rated B by Standard & Poor's ("S&P") and Fitch IBCA Ltd ("Fitch Ratings")

Above are the strengths in the SWOT Analysis of Bank Audi. The strengths of Bank Audi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank Audi Weaknesses

  1. In spite of international presence, banks major operations are in Lebanon
  2. Not present outside Middle East
  3. Debt rating lower compared to other banks in the region

These were the weaknesses in the Bank Audi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bank Audi Opportunities

  1. Expansion in the Middle East
  2. Increasing oil prices and boosting economy may lead to a more profitable future for the bank

Above we covered the opportunities in Bank Audi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bank Audi Threats

  1. Growing competition in the Middle East
  2. Fluctuating global economy and recession

The threats in the SWOT Analysis of Bank Audi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bank Audi SWOT analysis.

About Bank Audi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bank Audi Overview
Parent Company

Bank Audi


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Most prominent bank in Labanon with International presence

Bank Audi STP

Commercial and corporate banking, retail and individual banking, on-line brokerage, private banking and investment banking

Target Market

Individuals, small, medium and large businesses, HNIs


Full-fledged regional bank with a presence in 11 countries

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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