Reliance Money SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reliance Money analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Money SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Money to benchmark its business & performance as compared to the competitors. Reliance Money is one of the leading brands in the banking & financial services sector.

The article below lists the Reliance Money SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reliance Money SWOT Analysis:

SWOT Analysis of Reliance Money

For Reliance Money, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reliance Money Strengths

The strengths of Reliance Money looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reliance Money :

1. Innovative range of financial services
2.  Diversified risk with investments in upcoming sectors like infrastructure

3. Largest E-broking house in the country

4. Has over 6000 outlets in India and over 3.5 million clients
5. Ranks among the top 3 private sector financial services and banking groups, in terms of net worth

Reliance Money Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reliance Money SWOT Analysis:

1. Penetration limited to urban areas

Reliance Money Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reliance Money SWOT Analysis:

1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience

Reliance Money Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reliance Money are as mentioned:

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

Reliance Money Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Reliance Money:



3.  Angel Broking

Hence this concludes the Reliance Money SWOT analysis.

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About Reliance Money

Reliance Money Overview
Parent Company

Reliance Capital




Banking & Financial Services

Tagline/ Slogan

When its a question of your money


Huge Capital base and backing from Reliance group

Reliance Money STP


Target Market

Urban and Rural Investors


Complete Investment and Stock trading Solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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