SWOT Analysis of Reliance Money with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Reliance Money (Reliance Securities Limited) |
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Parent Company |
Reliance Capital |
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Category |
BFSI |
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Sector |
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Tagline/ Slogan |
When its a question of your money |
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USP |
Huge Capital base and backing from Reliance group |
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Reliance Money STP |
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Segment |
Brokerage |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Investment and Stock trading Solutions |
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Reliance Money SWOT Analysis |
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Strengths |
1. Innovative range of financial services 3. Largest E-broking house in the country 4. Has over 6000 outlets in India and over 3.5 million clients |
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Weaknesses |
1. Penetration limited to urban areas |
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Opportunities |
1. Growing rural market |
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Threats |
1.Stringent Economic measures by Government and RBI |
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Reliance Money Competition |
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Competitors |
2.Indiabulls 3. Angel Broking |
The brandguide table above concludes the Reliance Money SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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