SWOT analysis of Reliance Money analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Money SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Reliance Money to benchmark its business & performance as compared to the competitors and industry. As of 2020, Reliance Money is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Money competitors and includes Reliance Money target market, segmentation, positioning & Unique Selling Proposition (USP).
| Reliance Money Brand Analysis | |
|---|---|
| Parent Company |
Reliance Capital |
| Category |
BFSI |
| Sector | |
| Tagline/ Slogan |
When its a question of your money |
| USP |
Huge Capital base and backing from Reliance group |
| Reliance Money STP | |
| Reliance Money Segmentation |
Brokerage |
| Reliance Money Target Market |
Urban and Rural Investors |
| Reliance Money Positioning |
Complete Investment and Stock trading Solutions |
| Reliance Money SWOT Analysis | |
| Reliance Money Strengths |
Below are the Strengths in the SWOT Analysis of Reliance Money: 1. Innovative range of financial services 3. Largest E-broking house in the country 4. Has over 6000 outlets in India and over 3.5 million clients |
| Reliance Money Weaknesses |
Here are the weaknesses in the Reliance Money SWOT Analysis: 1. Penetration limited to urban areas |
| Reliance Money Opportunities |
Following are the Opportunities in Reliance Money SWOT Analysis: 1. Growing rural market |
| Reliance Money Threats |
The threats in the SWOT Analysis of Reliance Money are as mentioned: 1.Stringent Economic measures by Government and RBI |
| Reliance Money Competition | |
| Competitors |
Below are the top 3 Reliance Money competitors: 2.Indiabulls 3. Angel Broking |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Money. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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