Reliance Money SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reliance Money analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Money SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Money to benchmark its business & performance as compared to the competitors and industry. As of 2020, Reliance Money is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Money competitors and includes Reliance Money target market, segmentation, positioning & Unique Selling Proposition (USP).

Reliance Money SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reliance Money Brand Analysis
Parent Company

Reliance Capital




Banking & Financial Services

Tagline/ Slogan

When its a question of your money


Huge Capital base and backing from Reliance group

Reliance Money STP
Reliance Money Segmentation


Reliance Money Target Market

Urban and Rural Investors

Reliance Money Positioning

Complete Investment and Stock trading Solutions

Reliance Money SWOT Analysis
Reliance Money Strengths

Below are the Strengths in the SWOT Analysis of Reliance Money:

1. Innovative range of financial services
2.  Diversified risk with investments in upcoming sectors like infrastructure

3. Largest E-broking house in the country

4. Has over 6000 outlets in India and over 3.5 million clients
5. Ranks among the top 3 private sector financial services and banking groups, in terms of net worth

Reliance Money Weaknesses

Here are the weaknesses in the Reliance Money SWOT Analysis:

1. Penetration limited to urban areas

Reliance Money Opportunities

Following are the Opportunities in Reliance Money SWOT Analysis:

1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience

Reliance Money Threats

The threats in the SWOT Analysis of Reliance Money are as mentioned:

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

Reliance Money Competition

Below are the top 3 Reliance Money competitors:



3.  Angel Broking

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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