Reliance Money SWOT Analysis
Reliance Money SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Reliance Money, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Reliance Money is one of the leading brands in the banking & financial services sector. The article below lists the Reliance Money SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Reliance Money Strengths
The strengths of Reliance Money looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Reliance Money :
1. Innovative range of financial services
2. Diversified risk with investments in upcoming sectors like infrastructure
3. Largest E-broking house in the country
4. Has over 6000 outlets in India and over 3.5 million clients
5. Ranks among the top 3 private sector financial services and banking groups, in terms of net worth
Reliance Money Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Reliance Money SWOT Analysis:
1. Penetration limited to urban areas
Reliance Money Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Reliance Money SWOT Analysis:
1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience
Reliance Money Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Reliance Money are as mentioned:
1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market
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Hence this concludes the Reliance Money SWOT analysis.
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About Reliance Money
| Reliance Money Overview | |
|---|---|
| Parent Company |
Reliance Capital |
| Category |
BFSI |
| Sector | |
| Tagline/ Slogan |
When its a question of your money |
| USP |
Huge Capital base and backing from Reliance group |
| Reliance Money STP | |
| Segmentation |
Brokerage |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Investment and Stock trading Solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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