Reliance Money SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4078

SWOT Analysis of Reliance Money with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Money (Reliance Securities Limited)

Parent Company

Reliance Capital




Banking & Financial Services

Tagline/ Slogan

When its a question of your money


Huge Capital base and backing from Reliance group

Reliance Money STP



Target Group

Urban and Rural Investors


Complete Investment and Stock trading Solutions

Reliance Money SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance Money :

1. Innovative range of financial services
2.  Diversified risk with investments in upcoming sectors like infrastructure

3. Largest E-broking house in the country

4. Has over 6000 outlets in India and over 3.5 million clients
5. Ranks among the top 3 private sector financial services and banking groups, in terms of net worth


1. Penetration limited to urban areas


1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience


1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

Reliance Money Competition


Below are the 3 main Reliance Money competitors :



3.  Angel Broking

The brandguide table above concludes the Reliance Money SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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