Reliance Money SWOT Analysis
Reliance Money is one of the leading brands in the banking & financial services sector. Reliance Money SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reliance Money:
Quick Glance:
Reliance Money Strengths
- Innovative range of financial services
- Diversified risk with investments in upcoming sectors like infrastructure
- Largest E-broking house in the country
- Has over 6000 outlets in India and over 3.5 million clients
- Ranks among the top 3 private sector financial services and banking groups, in terms of net worth
Above are the strengths in the SWOT Analysis of Reliance Money. The strengths of Reliance Money looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Money Weaknesses
- Penetration limited to urban areas
These were the weaknesses in the Reliance Money SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reliance Money Opportunities
- Growing rural market
- Earning Urban Youth
- Educating people about the benefits of investments to increase target audience
Above we covered the opportunities in Reliance Money SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reliance Money Threats
- Stringent Economic measures by Government and RBI
- Entry of foreign finance firms in Indian Market
The threats in the SWOT Analysis of Reliance Money are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Reliance Money SWOT analysis.
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About Reliance Money
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reliance Money Overview | |
|---|---|
| Parent Company |
Reliance Capital |
| Category |
BFSI |
| Sector | |
| Tagline/ Slogan |
When its a question of your money |
| USP |
Huge Capital base and backing from Reliance group |
| Reliance Money STP | |
| Segmentation |
Brokerage |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Investment and Stock trading Solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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