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Generali SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 20, 2023Read time:

Here is a detailed SWOT analysis of Generali covering strengths, weaknesses, opportunities and threats.

Generali Strengths

  1. Generali is one of Europe’s largest insurer, with being among the top in life insurance, health insurance and property/casualty insurance.
  2. The group is believed to have an effective and efficient business model that allows all group companies geared to distribution channels.
  3. The company has a strong advisory capacity.
  4. It specialised in insurance, investment management and banking services
  5. Nearly 80,000 employees are a part of the workforce
  6. The company has significant operations in over 20 countries through tie-ups and collaborations

Above are the strengths in the SWOT Analysis of Generali. The strengths of Generali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Generali Weaknesses

  1. The company has a weak combined ratio which has been having an adverse effect on the underwriting profitability.
  2. Few leading rating agencies have given a negative outlook to the company which has affected the group’s external source of financing.

These were the weaknesses in the Generali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Generali Opportunities

  1. In line with the global trends, there are number of opportunities in the retirement market worldwide.
  2. The company can leverage on its standing in the private provision for the old and basic pension business.
  3. The company has a great opportunity in terms of a positive outlook for the German non-life insurance industry.

Above we covered the opportunities in Generali SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Generali Threats

  1. The slow pace of economic recovery in Germany and other Euro zone economies can reduce the demand.
  2. Incidence of extreme weather in Germany could test the company’s claims paying capability.
  3. There is a likely increase in competition for capital that will increase costs due to Solvency II project.

The threats in the SWOT Analysis of Generali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Generali SWOT analysis.

About Generali

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Generali Overview
Parent Company

Assicurazioni Generali


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

The Lion’s Culture. Our Culture.


Experience of over 150 years delivered with core values of Generali

Generali STP

Life Insurance, Non- life insurance, Assistance services

Target Market

Commercial and Business entities, Retail/Home/ Family investors


An insurance company that is responsible, strives for excellence and reliability

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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