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  3. Aviva SWOT Analysis

Aviva SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team Last Updated: November 20, 2023Reading time:

Here is a detailed SWOT analysis of Aviva covering strengths, weaknesses, opportunities and threats.

Aviva Strengths

  1. Robust and Diverse Product portfolio
  2. Has network across 3000 towns and 20,000 Financial Planning Advisors
  3.  Focus on Schemes with social importance
  4. Good brand visibility through advertisement campaigns
  5. Globally, Aviva has over 46,000 employees
  6. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries

Above are the strengths in the SWOT Analysis of Aviva. The strengths of Aviva looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aviva Weaknesses

  1.  Controversial advertisement campaign caused a problem
  2. Customer complaints for policy execution problems

These were the weaknesses in the Aviva SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aviva Opportunities

  1. Growing rural market
  2. Earning Urban Youth
  3. Increasing awareness amongst people about securing their future

Above we covered the opportunities in Aviva SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aviva Threats

  1. Economic crisis
  2. Entry of new NBFCs in the sector

The threats in the SWOT Analysis of Aviva are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Aviva SWOT analysis.

About Aviva

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aviva Overview
Parent Company

Aviva plc and Dabur group




Banking & Financial Services

Tagline/ Slogan

Kal par control; Transform your life


Aviva is UK’s  largest Insurance Firm

Aviva STP

Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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