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MetLife SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 20, 2023Read time:

Here is a detailed SWOT analysis of MetLife covering strengths, weaknesses, opportunities and threats.

MetLife Strengths

  1. Strong brand name and good financial position
  2. Major player in insurance sector
  3. Varied range of services and products
  4. Has its presence in 60 countries with a customer base of 90 million
  5. Over 65,000 employees

Above are the strengths in the SWOT Analysis of MetLife. The strengths of MetLife looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MetLife Weaknesses

  1. Over-dependence on US
  2. Lacking in global recognition as compared to competitors

These were the weaknesses in the MetLife SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MetLife Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. Acquisitions and JVs
  4. New Emerging markets

Above we covered the opportunities in MetLife SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MetLife Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Natural disasters
  3. US financial service sector
  4. Other competitors in the industry

The threats in the SWOT Analysis of MetLife are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MetLife SWOT analysis.

About MetLife

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MetLife Overview
Parent Company

Metropolitan Life Insurance Company


Health and Life Insurance


Banking & Financial Services

Tagline/ Slogan

Have You Met Life Today; For the if in life; Get Met. It pays


MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, Saving Plans and Healthcare Plans

MetLife STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A company which manages your wealth in every phase of life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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