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  3. Indian Bank SWOT Analysis

Indian Bank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: April 06, 2024Read time:

Here is a detailed SWOT analysis of Indian Bank covering strengths, weaknesses, opportunities and threats.

Indian Bank Strengths

  1. Rural banking expertise
  2. Strong international network of banks with 240 overseas correspondent banks in 70 countries
  3. High end banking technology with core banking at all 1900+ branches
  4. It has 22,000 employees
  5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd

Above are the strengths in the SWOT Analysis of Indian Bank. The strengths of Indian Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Indian Bank Weaknesses

  1. Less presence in India as it has competition in urban areas as well as rural areas
  2. Limited advertising in comparison with leading banks
  3. Low number of ATM’s and branches as compared to other big bank brands

These were the weaknesses in the Indian Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Indian Bank Opportunities

  1. Urban market banking and retail banking
  2. Favourable Government rural schemes
  3. More expansion in untapped rural markets

Above we covered the opportunities in Indian Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Indian Bank Threats

  1. Economic crisis and fluctuating market scenarios
  2. Highly competitive environment
  3. Stringent Banking Norms by Govt’s and RBI

The threats in the SWOT Analysis of Indian Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Indian Bank SWOT analysis.

About Indian Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Indian Bank Overview
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Your Tech Friendly bank


High end banking technology support

Indian Bank STP

International  and rural banking

Target Market

International banking


Complete Banking  solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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